eMarketing Association

Socio-Pathetic Marketing

Pathetic attempts at social marketing are well, sad. Since we aim for happiness in our marketing efforts, here are some practices you can use to avoid mistakes in your social marketing program (you do have a "social marketing program, I assume).

1. Setting up a "group" rather than an "Official  Page" for your business on Facebook is usually a mistake. Groups are limited to 5000 contacts, while pages are unlimited. Here is an example of a company page:

https://www.facebook.com/emarketingassociation

While you are on it, it would be awesome, if you could hit the Like button, come on rock my day! And thank you in advance.

2. Not setting up a LinkedIn Page for your company. It only takes a few minutes, and soon you could have thousands of members. The eMA Network that you belong to has certainly paid off for us, generating 17% of our gross income over the last year, with over 334,000 members. Here you go, check out the link below and get started:

http://www.linkedin.com/createGroup?displayCreate=&trk=anetsrch_create

3. Linking your Facebook personal page, twitter and Linkedin posts can be either good or bad. If you have wild risqué party photos, on your personal Facebook page, you may want to think twice about linking that page, with your business network, or on second thought, maybe not. Keeping business and personal separate is a interesting topic, chime in.

4. Over or under posting, tweeting and updating.   Nobody wants to know what you had for breakfast, (well maybe Kellogg's), keep it relevant and try to add some value. Over post and you will smother your audience, too little and they will wonder where the love is.

5. Incomplete profile information. Woops, me bad. I just checked my company Facebook profile and there was some important information missing. Don't let that happen to you. Make sure your Linkedin, Facebook and twitter info is up to date, accurate and complete. Use clear photos and logos, and please refrain from changing your profile picture 5 times a day.

AND NOW A WORD FROM OUR SPONSOR:

The Power of eMarketing Conference, Providence October 12th and 13th welcomes its newest sponsor http://www.sitecore.net/ - SITECORE - GREAT SOLUTIONS FOR YOUR SOCIAL MARKETING PROGRAM! Follow on twitter at: http://twitter.com/#!/sitecore

EARLY BIRD RATES EXPIRE JULY 27 - REGISTER TODAY AND SAVE, LINKED IN PROMO CODE: linkedin (original eh?) EXTENDED TILL 7/27 FOR ADDITIONAL 10% DISCOUNT. Clink the link below (oh and have your credit card ready) and participate in the best conference of your career:

http://www.emarketingassociation.com/2011/PROV/register.html

SPEAKERS AND PANELESTS interested in participating in our east coast event should email: reed at eMarketingassociation.com with a bio, photo, speaking experience, area of expertise, and contact information (principals only).

Enroll in our social marketing course below (one of the most distributed on the Internet), and get an edge on your competition as well as boosting your career. Use the promotional code for a 10% discount. (pssst discount code is linkedin). Code expires on July 27th.

SIGN UP SOCIAL MARKETING

http://www.emarketingassociation.com/ecourse_social.html

Cheers,

Robert

Robert Fleming

President/CEO

eMarketing Association

www.eMarketingAssociation.com

Be sure to power-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

First of all I am old. How old, let's just say I remember a time when Beatles music was not played in elevators. Therefore I remember fondly the “old days”. So I get a bit nostalgic thinking back on time when there was really just newspapers, TV, radio and direct mail as key advertising elements (ok billboards too). It was a great time here are 5 reasons why.

1. WE REALLY DIDN’T LISTEN TO CUSTOMERS - Ok we had focus groups, but we conducted a monolog with our customers. Not a dialog. Customers couldn’t moan and complain about our poor customer service, or our faulty products to the whole world. We could crush small business with the strength of our budgets, not the quality of our service and products (with some exceptions. WHY IS THIS IMPORTANT - Because now small business can compete on a more level playing field, and the strength of your marketing does not necessarily have to rest with the size of your budget.

2. WE COULD USE EXPENSIVE COMPELLING CREATIVE FOR MAGAZINES, DIRECT MAIL AND OTHER MEDIA - Ok, there are still magazines and newspapers, but unless you have been living in a cave you have seen them get smaller and smaller. Direct mail is down substantially from a decade ago and the Postal Service will be bankrupt by December, without a government bailout. Our magazines are on iPads. Now we have text ads (little things), tiny banners, or 140 character tweets, social groups, fans and likes. WHY IS THIS IMPORTANT - Because now we have to get even more creative than ever, in the way we present our company, on Twitter, Facebook, and Linkedin (and other Internet media). We have a smaller canvas on the Internet and therefore must get much better with our brushes.

3. WE COULD MEASURE - With Nielson, Arbitron, ABC, and so on we could get reliable numbers that had been proven for decades (as opposed to a few years). Today we are bombarded with statistics, but how much is necessary to make marketing decisions. WHY THIS IS IMPORTANT - Now we need to reduce our metrics to actionable and relevant statistics, instead of just pouring over data dumps.

4. WE COULD KEEP OUR JOBS - In the old days, in order to make your numbers and keep your job, all you had to do, is what you did before. With social media looming, and new technologies and devices appearing out of thin air, we do not have the historical data to ensure success. So we have to take chances. WHY IS THIS IMPORTANT - Because marketing is no longer "safe" - and the risks are higher than ever, but so are the rewards.

5. WE COULD DRINK MARTINIS AT LUNCH - Doesn't seem like that’s being done much anymore. WHY IS THIS IMPORTANT - Because it was fun.

WHY AM I IMPORTANT - Well, I'm really not, however with the advice of Kevin Lee, Yale Graduate and CEO of http://www.didit.com/ and YOUR HELP, WE HAVE BUILT THE LARGEST MARKETING NETWORK GROUP IN THE WORLD. Just a second,  I will check the Linkedin number - 331,849 as of a minute ago. Additionally, our social networks on Facebook, Twitter and Ning add thousands of marketers to our followers. Please follow us on the links below. Sign up for our discounted social marketing course below (one of the most distributed on the Internet), and get an edge on your competition as well as boosting your career. Next, sign up for our conference in Providence in the fall, we will focus on social media and have a great program (ok, you can also get a martini at our welcome reception). Use the promotional code for a 10% discount. (pssst discount code is   linkedin)

See below for expiration and conditions.

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Sign up for our latest advanced social marketing course and save 10% through 7/15 with the promo code: linkedin

http://www.emarketingassociation.com/ecourse_social.html

1. We have extended early bird rates expiring on July 15th, for the Power of eMarketing Conference, Providence, October 12th and 13th. In addition to that savings, we will give you an additional 10% off through the 15th of July  when you use the discount code: linkedin at checkout (your total savings will be around $400) The event is really only about 3 months away, so take a minute and register at the link below for your early bird savings.

http://www.emarketingassociation.com/2011/PROV/register.html

3. Speakers and panelists' interested in participating in our east coast event should email: reed at eMarketingassociation.com with a bio, photo, speaking experience, area of expertise, and contact information (principals only).

4. Member rates for the eMA are increasing soon, join at current rates and save. In fact you can save an additional 10% off all memberships through June 10th with the promotion code: linkedin - Step up your game and join today.

http://www.emarketingassociation.com/benefits.htm

Have a great week and thanks for helping to make the eMarketing Association Network Group the largest marketing network in the world.

Cheers,

Robert

Robert Fleming

President/CEO

eMarketing Association

www.eMarketingAssociation.com

Be sure to power-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

5 SOCIAL MARKETING DISASTERS (plus one blatant eMA Promotion)

1. CREATING TOO MANY GROUPS, PAGES ETC. - If you create several Linkedin groups, twitter accounts, and Facebook pages/groups, you will have a lot of small groups vs. one large group. Be careful of creating accounts, one Facebook page with 5,000 followers is usually better than 5 pages with 1,000 followers each. There are occasions where niche marketing may require several pages, but each page/group you have will have to be promoted individually. Additionally sub pages can cannibalize from your main company page or group.

2. TWEETING TOO OFTEN - Start tweeting 20 times a day and people will begin to un-follow you. Keep your 140 word messages relevant to your audience. Ad some value with statistics, really interesting links, and discounts/promotional offers.

3. BUILDING YOUR FACEBOOK LIKES BY USING CONTESTS/GIVE-A-WAYS - If you are running a contest or drawing on Facebook, or considering running one, you must be aware of Facebook’s guidelines. See www.facebook.com/promotions_guidelines.php for the details. In short, you must not collect contest or drawing entries or announce winners directly on your Facebook Page. Your page can be taken down by Facebook if you violate these guidelines.

4. INCOMPLETE/BAD FACEBOOK PAGE INFORMATION - Go to your Facebook page "edit page" in the upper right hand corner. Ensure that your company description, permissions etc. are accurate and up to date. If you don't "allow" people to post on your wall, then you are probably wasting your time having a group.

5. NOT ADDING A FACEBOOK/LINKEDIN LIKE BOX TO YOUR HOME PAGE - Go to http://ustandout.com/facebook/how-to-add-facebook-fan-box to find out how. You can get code for your Linkedin group under "send invitations" tab.

6. NOT "LIKING" THE EMARKETING ASSOCIATION FACEBOOK PAGE - Go to: www.facebook.com/emarketingassociation and hit "like"

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STAT BYTES:

APPLE ITUNES - Songs sold on iTunes up 1,169,900% from 2003 - Songs sold on CD's down 60% (source Apple, Nielsen soundscan). Songs sold 11.7 billion vs. 2.8 billion on Cd's.

AMAZON - Amazon sales up 808% from 1999, 14.9 billion vs. Boarders (Boarders filed for bankruptcy 2/11). Boarders sales, 2.8 billion. (source Bloomberg).

TEXTS vs. MAIL - Cell phone text messages up 1,200,243% from 2000, 1.9 trillion. USPS mail volume down 19%, 170 billion. Projected loss fiscal year 2011, USPS is $6 billion. (source: US Postal Service, Informia)

The music and book stores just keep on closing, while, the postal service struggles to stay solvent.

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Sign up for our latest advanced social marketing course and save 10% through 7/01 with the promo code: linkedin

http://www.emarketingassociation.com/ecourse_social.html

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ALL NEW SOCIAL TRACK FEATURED AT OUR CONFERENCE - THE POWER OF EMARKETING, PROVIDENCE, OCTOBER 12TH AND 13TH

SAVE NOW EARLY BIRD RATES END IN TWO DAYS!

1. REGISTER today for the Power of eMarketing Conference in Providence. Join the social media track at the conference for the latest best practices, ideas and case histories. Ok, so its summer and you think that early October is a long way off, but not really. The conference is in less than 3 1/2 months away. You can save hundreds of dollars by planning ahead and registering now. We are giving an additional 10% off through the 1st of July when you use the discount code: linkedin at checkout. Take a minute and register at the link below for your early bird savings.

http://www.emarketingassociation.com/2011/PROV/register.html

2. SPEAKERS AND PANELESTS,  interested in participating in this conference should email: reed at eMarketingassociation.com with a bio, photo, speaking experience, area of expertise, logo, and contact information (principals only).

3. EMA MEMBER RATES, are increasing soon, join at curt rates and save. In fact you can save an additional 10% off all memberships through July 1 with the promotion code: linkedin - Step up your game and join today.

http://www.emarketingassociation.com/benefits.htm

Have a great week and thanks for helping to make the eMarketing Association Network Group the largest marketing network in the world.

Cheers,

Robert

Robert Fleming

President/CEO

eMarketing Association

www.eMarketingAssociation.com

Be sure to power-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

Meet me at the Power of eMarketing Conference in Providence. The best topics, speakers, networking and format - don't miss it.

I am hearing a lot about the "newness" of social.  The reality is that it's been around since 1971, when the first two emails were sent to computers sitting right next to each other.  In 1978 the "bulletin board" system (BBS),exchanged real time conversations over phone modems with other people, thousands of these boards operated into the mid eighties.  In 1994, GeoCities was founded allowing people to create pages and interact with other people using graphics and rich media.  In 1997 AOL instant messenger was launched, that allowed for IM's to appear on computers.  Also in that year 6 degrees was launched, a site where you could list friends and create a profile for yourself.  In 2002 Friendster was launched, growing to 3 million users in the first three months.  Friendster  pioneered the concept of "online friends", over 9 years ago. In 2003 MySpace was launched by an Internet marketing firm.  In 2004 Facebook was launched, originally as a way of connecting college students.  In 2006 Twitter was launched, and in 2008 Facebook overtook MySpace as the leading social network.

There you have it.  Social media has been around for a long time.  Social Marketing however, is relatively new in any substantial form. 

Sign up for our social marketing course and get a certificate that demonstrates your commitment to professional development and your knowledge of the social marketing arena.

Use the discount code:  linkedin for 10% off for the next two weeks.

Sign up at:

www.emarketingassociation.com/ecourse_social.html

Named one of Fast Company’s Most Influential People in Technology, Clara is CEO and founder of Sequoia-backed Hearsay Corporation, which has built the first social media platform for “corporate/local” organizations. Its flagship product Hearsay Social provides compliance, analytics, content management, and marketing automation for State Farm, 24 Hour Fitness, Farmers Insurance Financial Group, and other businesses with local including banks, insurance companies, retail or restaurant franchises, chains, and direct selling organizations.

Clara’s best-selling book, The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate, has been featured in The New York Times and is used as a sales and marketing textbook at Harvard Business School. The Facebook Era is about how companies can market, innovate, and grow their business on social networking sites like Facebook, Twitter, and LinkedIn. 

In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and CRM. Previously, Clara was a marketing and alliances executive at salesforce.com, where she led the company’s social networking initiatives. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as MS in internet studies from Oxford, where she studied as a United States Marshall Scholar. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit.

CONFERENCE RATINGS (out of a possible 5)
Conference Venue: 4.9
Food: 4.7
Conference Content Overall: 4.7
Value of Conference: 4.8

Our east coast conference will be held on October 12th and 13th in Providence  (kinda like Boston only smaller).  We will have water fire going and some amazing events planed.  Don't you dare miss it.  You can register now at the lowest rates at the link below:

www.emarketingassociation.com/2011/PROV/register.html

If you want to improve your online marketing skills check out our courses, and attend the conference in Providence, it will rock!

Best wishes,


Robert Fleming
CEO
eMarketing Association

www.eMarketingAssociation.com

Simply use smtp2go.com as your outgoing mail server and never worry about problems sending emails ever again. Setup takes only 2 minutes and involves typing smtp2go.com into your email software's settings. Send from anywhere in the world — from home, the office, New York, or even Guatemala!

 

What is SMTP2Go?
SMTP is the protocol used to send email over the Internet. When you send an email it gets sent to your SMTP server, which then forwards it to the recipient of your email. Obviously in order to send email you need an SMTP server that works! SMTP2Go is an SMTP server that works all the time, wherever you are in the world.

Why would I need SMTP2Go?
You might have experienced difficulties sending emails from your laptop or PDA from more than one location (e.g. at home, at work, staying in a hotel, visiting another city or country). This is because the SMTP server assigned to you by your ISP only actually works when you're connected to the Internet through that ISP. As soon as you connect to the Internet through a different network you lose your ability to send emails! This is a security measure used by ISPs to prevent people sending spam through their servers, but it's also an annoying problem for laptop and PDA users who want to be able to use their email on the go.


CHECK IT OUT AT:
www.smtp2go.com/

ALSO, REMEMBER THERE IS LESS THAN TWO WEEKS LEFT TO REGISTER FOR THE POWER OF EMARKETING CONFERENCE APRIL 19TH AND 20TH IN SAN FRANCISCO, AT ADVANCE EARLY BIRD RATES.

REGISTER TODAY AT:

www.emarketingassociation.com/2011/SF/register.html

1. Be sure to attend The Power of eMarketing Conference in San Francisco, April 19th and 20th. If you register before January 15th, you will get special early-bird pricing and can receive an additional 10% discount by using the promotional code:   linkedin   at check out (promotion code ends on January 10th).

The Power of eMarketing Conference offers an unparalleled and exclusive experience in best practices, case histories and processes for social, email, and emerging marketing technologies. Marketing sessions, tracks, panels and breakouts will provide you with the ability to design your conference around your particular interests. Networking opportunities with attendees and speakers will strengthen your network, and enable new opportunities. Energize your eMarketing programs, improve your ROI, meet new customers and associates, and participate in one of the most exciting marketing events of the year. Enjoy the amazing city of San Francisco from our central location in Union Square, walking distance to great shopping, restaurants and attractions. Join us for an fantastic conference experience in April, register now for the lowest rates.

REGISTER NOW:

http://www.emarketingassociation.com/2011/SF/register.html

Meet and network with the top leaders in the eMarketing Arena, enjoy our Power Networking Party, and make significant new contributions to your marketing efforts. This is one conference you will not want to miss! 

Take the edge….powerful experts, presentations, networking and results!

SPONSORSHIP OPPORTUNITIES - THE #1 EVENT FOR SENIOR MARKETING PROFESSIONALS! The Power of eMarketing San Francisco, April 19th and 20th 2011.

Market to the REAL decision makers - the attendees of The POWER of eMARKETING will be senior marketing executives that spend billions of dollars on Marketing. See a list of companies

Over 90% of attendees make direct marketing purchase decisions. Visibility is enhanced through logos on our site with thousands of unique visitors each day, signage at the event and other benefits depending on the sponsorship you select. Sponsorships are limited so reserve your spot today.

If you have any questions, please call us @ 800 .496 .2950 or email reed@emarketingassociation.com

SPEAKING OPPORTUNITIES FOR THIS EVENT ARE STILL AVAILABLE - send your bio, photo, logo link and previous speaking experience to reed@emarketingassociation.com

SPONSOR TODAY AT:

http://www.emarketingassociation.com/2011/SF/sponsor.html

2. Join the eMarketing Association. For a limited time until January 10th take 10% off your membership with the promotional code: linkedin

JOIN THE eMA:

http://www.emarketingassociation.com/order_options.htm

3. Take an online course and take the edge in your professional endeavors this year, again, 10% off all courses until January 10th use the promotion code: linked in at checkout.

TAKE AN ONLINE COURSE IN SOCIAL, EMAIL, SEARCH, WEB OR BASIC MARKETING:

http://www.emarketingassociation.com/ecourse.htm

4. Get certified and enhance your professional credibility with the most recognized marketing certification in the world. 10% off of certification fees until January 10th with the promotion code: linkedin

GET A CEM OR CEMA CERTIFICATION AND ENHANCE YOUR RESUME:

http://www.emarketingassociation.com/certifications.htm

5. POWER CHARGE YOUR SOCIAL NETWORK BY JOINING US ON FACEBOOK AND TWITTER:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

I hope all our Linkedin friends have a healthy, and prosperous new year.

Robert Fleming

CEO

eMarketing Association

www.emarketingassociation.com

The Power of eMarketing Conference - April 19th and 20th - San Francisco Union Square.

SAVE MONEY - EARLY BIRD RATES EXPIRE JANUARY 15TH!

The Power of eMarketing Conference offers an unparalleled and exclusive experience in best practices, case histories and processes for social, email, and emerging marketing technologies. Marketing sessions, tracks, panels and breakouts will provide you with the ability to design your conference around your particular interests.  Networking opportunities with attendees and speakers will strengthen your network, and enable new opportunities. Energize your eMarketing programs, improve your ROI, meet new customers and associates, and participate in one of the most exciting marketing events of the year. Enjoy the amazing city of San Francisco from our central location in Union Square, walking distance to great shopping, restaurants and attractions. Join us for an fantastic conference experience in April, register now for the lowest rates.

REGISTER
http://www.emarketingassociation.com/2011/SF/register.html
 

Meet and network with the top leaders in the eMarketing Arena, enjoy our Power Networking Party, and make significant new contributions to your marketing efforts.  This is one conference you will not want to miss!

Produced and managed by the eMarketing Association
Sponsor this event at:

http://www.emarketingassociation.com/2011/SF/sponsor.html

eMarketing Association
www.emarketingassociation.com

 

I hope this is a wonderful and amazing holiday season for all of you.

Robert Fleming
CEO
eMarketing Association

www.emarketingassociation.com/index.shtml

The Power of eMarketing Conference - April 19th and 20th, 2011 - San Francisco
Take the edge….powerful experts, presentations, networking and results!

 

The Power of eMarketing Conference offers an unparalleled and exclusive experience in best practices, case histories and processes for social, email, and emerging marketing technologies. Marketing sessions, tracks, panels and breakouts will provide you with the ability to design your conference around your particular interests.  Networking opportunities with attendees and speakers will strengthen your network, and enable new opportunities. Energize your eMarketing programs, improve your ROI, meet new customers and associates, and participate in one of the most exciting marketing events of the year. Enjoy the amazing city of San Francisco from our central location in Union Square, walking distance to great shopping, restaurants and attractions. Join us for an fantastic conference experience in April, register now for the lowest rates.

www.emarketingassociation.com/2011/SF/index.html 

Meet and network with the top leaders in the eMarketing Arena, enjoy our Power Network Party, and make significant new contributions to your marketing efforts.  This is one conference you will not want to miss!

Today is the last day for early bird rates for the Power of eMarketing Conference, October 21st and 22nd, 2010 at the Lord Baltimore Hotel, Baltimore, MD. Don't miss your chance to attend this fantastic marketing event. Social, eMail and Search will be covered in depth.

The Power of eMarketing Conference offers an unparalleled experience in best practices, case histories and processes for social, email and search marketing. Marketing sessions, tracks and breakouts that provide you with the ability to design your conference around your particular interests. Networking opportunities with attendees and speakers will strengthen your network, and enable new opportunities.

35+ Speakers – 4 Dynamic Modules - 12 Breakout Roundtables

15 Presentations – 2 Keynote Sessions - 4 Panel Sessions and one Great Networking Party!

1. Social Marketing 

2. Search Marketing 

3. eMail Marketing

4. Emerging Marketing Technology (video, mobile and synergistic integration)

Keynotes – Held in Main Ballroom all attendees are welcome

Presentations – topic specific presentations with relevant and actionable content.

Panel Discussions – Highly interactive sessions with 8 – 10 top leaders in the marketing arena.

Breakout Roundtables – Small group sessions moderated by a thought leader, highly interactive discussions, fantastic networking opportunity.

Register at:

http://www.emarketingassociation.com/2010/MD/register.html

HOTEL: Stay at this fantastic historic hotel for just $129.00 per night use call our reservation manager at the Lord Baltimore Hotel, (and mention you are with the eMarketing Association Conference): 

Kathleen Barone (443)451 – 1454. But hurry rooms are selling out fast.

Hope to meet you in Baltimore. 

Robert Fleming

CEO

eMarketing Association

www.emarketingassociation.com

 

The Power of eMarketing Conference offers an unparalleled experience in best practices, case histories and processes for social, email and search marketing. Marketing sessions, tracks and breakouts that provide you with the ability to design your conference around your particular interests.  Networking opportunities with attendees and speakers will strengthen your network, and enable new opportunities.

 

35+ Speakers – 4  Dynamic Modules  - 12 Breakout Round tables
15 Presentations – 2 Keynote Sessions - 4 Panel Sessions and one Great Networking Party!

1. Social Marketing  
2. Search Marketing  
3. eMail Marketing
4. Emerging Marketing Technology (video, mobile and synergistic integration)

All registrations include admission to keynote sessions, regular sessions, and round table breakouts, breakfasts, lunches, break refreshments and power networking party admission.

The Power of eMarketing Conference offers an unparalleled experience in best practices, case histories and processes for social, email and search marketing. Marketing sessions, tracks and breakouts that provide you with the ability to design your conference around your particular interests.  Networking opportunities with attendees and speakers will strengthen your network, and enable new opportunities.