#1 - Sending email on the wrong day. - Overall, Tuesday, Wednesday and Thursdays are your best bet for sending emails.
#2 - Using spam words. - When you use words like "sweepstakes" "win" or my all time favorite "Viagra"in the body or subject line of your email, it will be blocked by many servers and never reach your list. Even if it does, email client software is likely to put it in the spam or junk mail folder.
#3 - Using too many links. - Overall people are wary of clicking on email links (due to virus concerns), when you provide no content and just links, your email is headed for the trash.
#4 - Sending too many emails. - This is the best way to turn off your customers, few people want to hear from you 4 time a week. Shoot for a maximum of 1 email a week or less.
#5 - Using cheesy subject lines. - Have you been "selected" - "chosen" or lucky. Put a relevant subject in the subject line and your email will have a much greater chance of success. Don't ignore the "from" line either, more people look at that first in deciding whether or not to read your email.
#2 - Using spam words. - When you use words like "sweepstakes" "win" or my all time favorite "Viagra"in the body or subject line of your email, it will be blocked by many servers and never reach your list. Even if it does, email client software is likely to put it in the spam or junk mail folder.
#3 - Using too many links. - Overall people are wary of clicking on email links (due to virus concerns), when you provide no content and just links, your email is headed for the trash.
#4 - Sending too many emails. - This is the best way to turn off your customers, few people want to hear from you 4 time a week. Shoot for a maximum of 1 email a week or less.
#5 - Using cheesy subject lines. - Have you been "selected" - "chosen" or lucky. Put a relevant subject in the subject line and your email will have a much greater chance of success. Don't ignore the "from" line either, more people look at that first in deciding whether or not to read your email.
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