Well, there is a bright spot. According to a report from GroupM, Interactive media's share of advertising budgets has increased from 8% in 2005 to 14% this year and should reach 16% in 2009. Interactive advertising revenues totaled more than 21 billion in 2007 and were estimated at nearly 5.8 billion in Q1 of 2008, up 18% over the first three months of 2007.
Posted Wednesday, June 25, 2008 by
Robert Fleming
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Posted by: Coolbreeze on Monday, November 17, 2008
I am curious what your views of the economy are today (11-16-08) and how emarketing might just be THE single most important marketing tool since many companies will be cutting their traditional advertising and marketing budgets.