eMail is now the most popular form of direct response marketing, per conducted by Direct Partners.
eMmail is used primarily by 35 percent of companies compared to 25 percent that use traditional direct mail and 21 percent that use promo packages, statement stuffers or freestanding inserts.
Posted Monday, July 7, 2008 by
Robert Fleming
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Posted by: Judy Hand on Tuesday, July 8, 2008
Looking forward to the next conference. Would it be possible to see a demo of how Blog Marketing has been used effectively for higher ed...specifically for the professional development area. I understand the first step is to establish policies/rules (i.e. no profanity, etc.) but then what? We are considering asking one of our better known keynote speakers to put up a blog on our Autism Conference referencing some of the current topics in this area. Does anyone have suggestions on how to create interest that keeps the group coming back for more????