eMarketing Association

5 Key Advantages to The Power of eMarketing Conference

Thursday, July 22, 2010 by Robert Fleming

#1 - Outstanding interactive program. The Power of eMarketing Conference, Baltimore, October 20th and 21st will feature relevant presentations with a high degree of interactivity. Over 35 speakers and panelists will cover social marketing, email marketing, search marketing and emerging technologies. This conference will give you actionable processes you can put to work right away.

#2 - Design your own conference. If you are interested in social marketing you can design your entire conference experience around that subject. Same for eMail Marketing, Social Marketing and other marketing technologies.

#3 - Fantastic Networking. The Power of eMarketing Conference offers you maximum opportunities for networking with the power players in this fast moving arena. Round-tables, breaks, luncheons and a power networking party, ensure you will leave this event with some great new contacts.

#4 - Excellent Location. Baltimore is very close to New York, Boston, Atlanta, Miami and many other destinations. The conference hotel is an amazing historic landmark that has been fully restored. Entertainment, restaurants are within walking distance. Washington DC is only about 20 minutes away.

#5 - Post Conference Exclusives. Join the exclusive post conference network group and get advice from eMA consultants, all free with your conference registration.

www.emarketingassociation.com/2010/MD/register.html

5 Reasons to take the eMarketing Association Social Marketing Course

Friday, July 16, 2010 by Robert Fleming

#1 - Social marketing is critical in today's marketing environment. By now its a no-brain er that your company has to be active in the social arena. But without a clear plan mistakes can be made that will make your social media plan counter productive.

#2 - eMA Courses provide you with certificate credentials. By completing the Advanced Social Marketing eCourse at the eMarketing Association, you receive a certificate of completion. You can put this accomplishment on your resume, bio, website or other appropriate communication. This certificate indicates you have knowledge in Social Marketing and can be a great asset to prospective clients, customers and employers.

#4 - eMA marketing courses are the most widely distributed on the Internet. With over 14,000 graduates in over 50 countries, eMA eCourses are widely recognized by most employers, and educational institutions. eMA certifications are available online through the eMA and through over 600 colleges and universities.

#5 - eMA online courses are short and inexpensive. The average cost for an eMA course is about $99.00, while most online courses run between $350 and $700 and up. eMA courses usually take only about 7 working hours to complete.

SOCIAL MARKETING COURSE ENROLL TODAY CLICK BELOW:

www.emarketingassociation.com/ecourse_social.html

What students say about eMA courses:

www.emarketingassociation.com/testimonials.htm

Other eMA eCourses

www.emarketingassociation.com/ecourse.htm

5 More Reasons You Should attend The Power of eMarketing Conference in Baltimore, October 20th and 21st

Thursday, July 15, 2010 by Robert Fleming

#1 - Outstanding presentations from the top leaders in the marketing arena. Learn best practices, processes and the latest techniques in marketing. This conference provides cutting edge advanced material that other events simply do not cover. Social Marketing will be emphasized, with full tracks. Additionally there will be tracks on eMail Marketing, SEO and new technologies.

#2 - The best networking, ever. This conference will provide amazing networking opportunities with experienced marketeers from both the B to B and B to C arenas. Speakers are available and accessible at breakout sessions, and the reception.

#3 - A comfortable professional environment. eMarketing Association Conferences are set up "classroom" style which gives you a working station for your computer, and comfortable seating. This seating style takes much more room than conventional theater seating which crams as many people as possible into the smallest possible space.

#4 - Design your own conference. The Power of eMarketing allows you to focus in on your specific interests. With robust tracks on social, email, search and emerging marketing, you can design this conference to meet your specific needs.

#5 - Post conference consulting and networking. At eMarketing Association conferences we provide exclusive post conference networks and consulting, so you continue to benefit from your conference experience even after the event is over.

For Information on The Power of eMarketing Conference click below:

www.emarketingassociation.com/2010/MD/index.html

5 Reasons for using Social Marketing

Wednesday, July 14, 2010 by Robert Fleming

#1 - ROI. Social marketing has a very high return on investment, since all social sites are free, you can set up groups and company pages at no cost. The investment here is time.

#2 - No technical skills are needed. You can set up your company profiles and pages on Linkedin, Twitter and Facebook with virtually no technical skills, the sites will walk you through the process.

#3 - The Social Universe is big. Over 400,000,000 users on Facebook alone, 70,000,000 on Linkedin. You will have access to a very large audience.

#4 - Your competition is doing it - All of the Fortune 500 companies have a presence on social media. More and more companies join in every day.

#5 - It improves your organic search - Blogs and social network activity can improve your search results on Google and other search engines.

For information on our newest eCourse "Advanced Social Marketing" click below:

www.emarketingassociation.com/ecourse_social.html

5 Things That were Big and are now Gone

Tuesday, July 13, 2010 by Robert Fleming

Cigarette Machines - Pssssst want to buy a pack, no id needed.

Film Huts - So colorful, so quaint, I miss them.

Spanking your wife ads - What has the world come to.

Records.

SERVICE ON AIRLINES.

5 Biggest Mistakes of Conference Attendees

Monday, July 12, 2010 by Robert Fleming

#1 - Picking the wrong conference. If you are looking for a basic level event, an advanced level event or a trade show make sure your selection meets your goals. Large trade shows can be great for picking up swag and large parties, but rarely give you advanced level attendees. If attendees can register for free, you know there will be a lot of entry level people at the event.

#2 - Forgetting business cards. This sounds like a no brainier but I can't tell you how many times I have asked for someones card at an event and they have not had one.

#3 - Not preparing. A conference or trade show is a expensive trip. Be sure you have your goals and objectives worked out in advance. I

#4 - Not Participating. If you don't network, ask questions attend functions and round tables, you will not get the most out of your conference experience.

#5 - Not following up. So you have attended the conference and met a lot of people, and have a lot of cards. Do you just file them in your desk drawer? Send everyone you meet a short email it may be the start of something substantial.

Check out our Bi-Annual Conference at the link below:

www.emarketingassociation.com/2010/MD/index.html

Advanced Social Marketing eCourse Pre-Release Today.

Monday, July 12, 2010 by Robert Fleming

The eMarketing Association will be releasing its Advanced Social Marketing Course to invited requests later today (5 PM EST). The course will be available to the public on our website tomorrow. You can request an invitation for the pre release up to 5 PM, today by emailing taylor at eMarketingAssociation.com with the words "social course" in the subject line. You will receive an email with a 25% discount on the eCourse, the regular rate will be $99.00. The discount will be valid for three days until July 15th.

This new course will cover in detail, the major social properties, a marketing plan for Facebook, LinkedIn, Twitter and You Tube, along with a general marketing plan for your social campaign. The course consists of 5 lessons, each with a short test and a final exam. Certificates of Completion will be awarded and mailed to those graduating from the course. It is a web based learning course which can be completed at your own pace. The estimated time for the average person to complete the course is about 12 hours, which can be spread over weeks, depending on your schedule. You can take the course from any Internet enabled device any time 24/7. There is a live instructor available during business hours to assist students via email with questions. The Advanced Social Marketing Course is an excellent addition to your resume, bio and website. By completing this course you show a commitment to your professional development, and knowledge of the Social Marketing arena.

eMA eCourses are the most widely distributed eMarketing Courses on the Internet with over 10,000 graduates worldwide. Our certifications are offered for professional marketers and are available on our site and through 600 colleges and universities.

For information on our courses see the link below (Advanced Social Marketing will be available on our site starting on July 13th)

www.emarketingassociation.com/ecourse.htm

Want to hear what others have said about eMarketing Association Courses:

www.emarketingassociation.com/testimonials.htm

This course represents a fantastic opportunity for your professional development along with a widely recognized credential which will indicate your expertise in the social media arena.

Top 5 email mistakes.

Sunday, July 11, 2010 by Robert Fleming

#1 - Sending email on the wrong day. - Overall, Tuesday, Wednesday and Thursdays are your best bet for sending emails.

#2 - Using spam words. - When you use words like "sweepstakes" "win" or my all time favorite "Viagra"in the body or subject line of your email, it will be blocked by many servers and never reach your list. Even if it does, email client software is likely to put it in the spam or junk mail folder.

#3 - Using too many links. - Overall people are wary of clicking on email links (due to virus concerns), when you provide no content and just links, your email is headed for the trash.

#4 - Sending too many emails. - This is the best way to turn off your customers, few people want to hear from you 4 time a week. Shoot for a maximum of 1 email a week or less.

#5 - Using cheesy subject lines. - Have you been "selected" - "chosen" or lucky. Put a relevant subject in the subject line and your email will have a much greater chance of success. Don't ignore the "from" line either, more people look at that first in deciding whether or not to read your email.

5 Twitter Mistakes in Social Marketing

Saturday, July 10, 2010 by Robert Fleming

#1 - Banal Tweets. - Really, no one cares what you had for breakfast, and if they do, how about sending them a private message. There is a level of Minutiae, that really is boring to most of your followers

#2 - Over Tweeting. - It is alright to announce a new product or event, but doing it multiple times a day can get you un-followed very quickly. Shoot for between 3 and 12 tweets a day or risk overexposure.

#3 - Over Linking - When you send out a link of interest, please describe it in enough detail so your followers can decide whether or not to click your link. Descriptions like "oh this is funny" are not descriptive enough to most followers. Try "this is a funny story about the eMarketing Association, etc."

#4 - Bad Profile Photos and Information - Once again, your profile should represent you and/or your company. It's even a good idea to provide employees w of your company that are tweeting a template that shows where they work, here is how Kodak does it:

#5 - Adding no value. You will be successful on Twitter if you understand your followers needs for information and offer them good answers to questions and quality advice and resources.

5 Mistakes in Social Media Marketing - Facebook

Friday, July 9, 2010 by Robert Fleming

#1 - A inappropriate profile photo or graphic. This applies to your group page, company page and personal profile graphic. It should represent you. Your company pages should usually have a logo and your personal page a good head shot.

#2 - Relying on Groups instead of Pages. Groups have a 5,000 limit, pages have none, focus on pages for the best results.

#3 - Not monitoring your social impact. There are plenty of companies that will take your money to monitor your presence on the web, however here is a free one you can try www.howsociable.com/

#4 - Constantly selling. It is "marketing" but social networks are a little different. Lighten up with photos of your employees at conferences and trade shows (like the eMA annual conference), use discounts and free offers, and respond to discussions and posts.

#5 - Rarely updating your page. Its social because people want to interact, try to add some value every day.

eMarketing Association Facebook Page

Thursday, July 1, 2010 by Robert Fleming

We have re-done our Facebook page, check it out at:

http://www.facebook.com/emarketingassociation

250,000 Members at the eMarketing Network

Wednesday, June 30, 2010 by Robert Fleming

Today we reached a milestone of 250,000 members at our LinkedIn eMarketing Association Network group - The largest marketing network at LinkedIn.

www.linkedin.com/groupRegistration

Our advanced social marketing course will be released later next week, for a pre release invatation to register and a discount code email: taylor at emarketingassociation.com with the subject line "social marketing course" - you will receive your email later next week.

www.emarketingassociation.com

iPhone antenna issue, oops I meant Blackberry antenna issue

Sunday, June 27, 2010 by Robert Fleming

By now we have all heard about the iPhone antenna issue. I use a Blackberry 9700 and if you put your fingers in the upper right hand corner of the receiver your signal will drop by about 50% or more. So as Apple has stated this is an issue with all cell phones.

www.emarketingassociation.com/index.shtml

Traveling with iPad

Thursday, June 24, 2010 by Robert Fleming

Last week, I left my laptop at home and traveled to Chicago, with only an iPad. I also brought along a Bluetooth keyboard. I may never bring a laptop on a business trip again. The iPad easily handled my email, web research, news, weather, flight status, and much more. Videos looked great, and can be downloaded and rented directly on the iPad. Since I was doing a presentation on eMarketing, social marketing and search, I came across a great app that can be very useful if you do presentations. It’s called ProPrompter and it works just like a real teleprompter, you can adjust backgrounds, type, scroll speed etc., a nice app if you give talks, speeches or presentations.

On the subject of presentations, we are looking for moderators for our round-table discussions at the Power of eMarketing Conference to be held in Baltimore October 20^th and 21^st . If you have experience in moderating small groups in the social, email or search marketing arenas and are interested in moderating one of our panels, email me at: fleming at eMarketingAssociation.com, send along a bio and list of your speaking experience.

Press Releases can be an excellent method of improving your visibility and site traffic. There are many paid PR release services but here is one that is free:

http://www.free-press-release.com/

The eMarketing Association LinkedIn group now has about 250,000 members, this is a fantastic forum – sign up for free at:

http://www.linkedin.com/groupRegistration?gid=41352

Don’t forget to check our latest conference focused on Social marketing, register and get a chance to win a free iPad.

http://www.emarketingassociation.com/2010/MD/index.html

TOP TEN IPAD APPS

Wednesday, June 23, 2010 by Robert Fleming

#1 Pulse - This app provides all your news sources on one amazing dashboard, you can subscribe to sites like MSNBC to Wired, and its free.

#2 ToDo Queue - A fantastic "to do" app for the iPad. Keep on track, by entering your action items with priority and deadlines.

#3 Flight Track - Track any flight real time. This app also has arrival and departures from thousands of airports around the world. See exactly where any flight is on a beautiful map. Check delays, weather conditions, weather forecast and radar. This is a must have iPad app for anybody that travels by air.

#4 Sound Paper - Take notes and record presentations, lectures etc., If you fall asleep during a speech, sound paper will record it for you.

#5 Around Me - An amazing app, that uses gps,or your wi-fi network to let you know what hotels, restaurants, movies, gas stations etc., are in your vicinity.

#6 Kayak - Search any airline flight complete with fares. This can be very helpful in an airport if your flight is canceled or you need to re-route. Also you can compare equipment and fairs from just about all airlines, it is free.

#7 iSpy - Check out dozens of web-cams from all over the world, amazing interface.

#8 Security - This app arms your ipad so if someone picks it up or moves it it will sound an alarm. You can put your ipad in your case and if someone moves that it will sound an alarm. This is great if you are at a restaurant and want to walk away from your ipad for a few moments, without fear it will be stolen.

#9 Photo Fx Ultra - Simply the best photo editing app for the iPad.

#10 Wired - If you haven't gotten this online publication, you should see it simply because it represents the future of magazines. It is amazing, it demonstrates what the iPad is capable of when good producers create a publication.

#11 - Ok this is a bonus, a book mark to our site:

www.emarketingassociation.com

Check out our eMarketing Conference featuring Social marketing, viral marketing, SEM, eMail Marketing, PPC and so much more. Early bird registration is at:

http://www.emarketingassociation.com/2010/MD/register.html

eMA Bulletin

Tuesday, June 22, 2010 by Robert Fleming

Our LinkedIn Group Membership is now about 248,000 members and quickly approaching a quarter of a million! Congratulations on helping to make this group a success, and the 2nd largest group on LinkedIn.

Join Today at:

http://www.linkedin.com/groupRegistration?gid=41352

Don't miss our latest conference Register today at:

http://www.emarketingassociation.com/2010/MD/register.html

LinkedIn's Vice President of Marketing Solutions, Steve Patrizi will keynote on day one. This is one conference you won't want to miss.

35+ Speakers – 4 Dynamic Modules - 12 Breakout Roundtables

15 Presentations – 2 Keynote Sessions - 4 Panel Sessions and one Great Networking Party!

1. Social Marketing

2. Search Marketing

3. eMail Marketing

4. Emerging Marketing Technology (video, mobile and synergistic integration)

Check our newest sponsor echo quote:

http://www.echoquote.com/

INFORMATION ON THE CONFERENCE IS AT:

http://www.emarketingassociation.com/index.shtml

JOIN THE EMA ON TWITTER AT:

http://twitter.com/eMarketingAssn

FACEBOOK:

http://www.facebook.com/group.php?gid=48747794384&ref=share

Our newest eCourse, Advanced Social Marketing, is slated to be released the first week of July. If you are interested in receiving an invitation to register for this online course email taylor@eMarketingAssociation.com with "social marketing course" in the subject line. We will send you a bulletin as soon as the course is released. The price for this course is $99.00, but there will be a discount for those who have sent an email requesting the launch bulletin.

SITE OF THE WEEK

http://addictomatic.com/

This site will give you a dashboard of all your social marketing efforts.

Have a great week!

Robert Fleming

President/CEO

eMarketing Association

www.emarketingassociation.com

All your social marketing efforts on one dashboard

Tuesday, June 22, 2010 by Robert Fleming

Go to Addict-O-Matic and enter your website (or a company of your choice). This site will give you a visual picture of the buzz around the social space networks. If you try their search engine it will give you real time placements in social networks, blogs and other communities. Be sure to check the available sources at the top of the menu to customize your research.

http://addictomatic.com/

Social Media Company Policy

Tuesday, June 22, 2010 by Robert Fleming

Companies realize that not only are their customers talking about them online, but their employees are as well. Many companies have established social marketing policies to control the use of social sites by employees.

Should your company have a policy for employees using social media. Here is a fantastic resource with over 100 company policy manuals available for download:

http://socialmediagovernance.com/policies.php

Learn more about social media at our annual conference:

http://www.emarketingassociation.com/2010/MD/index.html

New Conference

Wednesday, November 18, 2009 by Robert Fleming

The new Power of eMarketing Conference in San Francisco is now open for registration and sponsors. Patrick Crane, VP of Marketing for LinkedIn will keynote day one. Great speakers and networking - don't miss it!

eMarketing 9 Atlanta

Monday, October 5, 2009 by Robert Fleming

Don't miss our newest conference on October 28th and 29th in Atlanta. Register now at:

http://www.emarketingassociation.com/2009/Atlanta/register.html

eMarketing Association

5 Key Advantages to The Power of eMarketing Conference

5 Reasons to take the eMarketing Association Social Marketing Course

5 More Reasons You Should attend The Power of eMarketing Conference in Baltimore, October 20th and 21st

5 Reasons for using Social Marketing

5 Things That were Big and are now Gone

5 Biggest Mistakes of Conference Attendees

Advanced Social Marketing eCourse Pre-Release Today.

Top 5 email mistakes.

5 Twitter Mistakes in Social Marketing

5 Mistakes in Social Media Marketing - Facebook

eMarketing Association Facebook Page

250,000 Members at the eMarketing Network

iPhone antenna issue, oops I meant Blackberry antenna issue

Traveling with iPad

TOP TEN IPAD APPS

eMA Bulletin

All your social marketing efforts on one dashboard

Social Media Company Policy

New Conference

eMarketing 9 Atlanta

Join Us On...

Search This Blog

Subscribe to this blog