eMarketing Association Blog

Obviously we are not operating in the best of economic times. As marketers there are some fundamental steps we should be taking:

1.       Don’t assume your job or business is secure, accelerate your professional development by attending conferences, taking online courses and attaining certification.  The job marketing is likely to be tighter than ever for a while, and every edge you can give yourself will count.

2.       Network, network, network.  Get on LinkedIn’s eMarketing Group (over 80,000 members), and our  own Ning network, facebook and twitter.  Keep in touch regularly with your important contacts.  Attend our annual conference to make contacts face to face, even though it may cost a bit to attend it will pay off with knowledge, contacts and processes to improve your situation.

3.       Work harder.  The present economy leaves no room for idle time.  Work on your consulting skills, a side business or polish up your website.

4.       Don’t give up.  Things go up and they go down, things will go up again.

5.       Spend money on things that can help you make money.  Purchases like conference attendance, computers, software etc., that can make you more competitive are good investments right now.