eMarketing Association Blog

Is Counterfeiting, Piracy or Fraud Denigrating Your Brand?

29.4% of CMO Council respondents (so far) see cybersquatting, or the illegal use of trademarks or brands in domain names online, as the most prevalent infringement on business and reputation. However, only 18% are plagued by replication of goods, fashion labels, apparel or products.

Where do you fall? Are you among the nearly 40% of marketers who are leaving these brand problems up to legal? Or are you one of the marketers with an eye on those who are looking to profit from your brand’s reputation?

The CMO Council is nearing the end of its research for the Protection From Brand Infection report, and is looking for your insights to round out our peer-led audit. You can access the survey at http://www.brandsecuritycenter.org/survey/protection/

The Council is closing this research within the next week, so time is of the essence. All participants will receive a free copy of the report upon publication.

Take part in this benchmark of how marketing is taking control and securing the trust in our brands!