eMarketing Association Blog

#1 - Banal Tweets. - Really, no one cares what you had for breakfast, and if they do, how about sending them a private message.  There is a level of Minutiae, that really is boring to most of your followers

#2 - Over Tweeting. - It is alright to announce a new product or event, but doing it multiple times a day can get you un-followed very quickly. Shoot for between 3 and 12 tweets a day or risk overexposure.

#3 - Over Linking - When you send out a link of interest, please describe it in enough detail so your followers can decide whether or not to click your link.  Descriptions like "oh this is funny" are not descriptive enough to most followers. Try "this is a funny story about the eMarketing Association, etc."

#4 - Bad Profile Photos and Information - Once again, your profile should represent you and/or your company.  It's even a good idea to provide employees w of your company that are tweeting a template that shows where they work, here is how Kodak does it:


#5 - Adding no value. You will be successful on Twitter if you understand your followers needs for information and offer them good answers to questions and quality advice and resources.