5 SOCIAL MARKETING DISASTERS (plus one blatant eMA Promotion)

5 SOCIAL MARKETING DISASTERS (plus one blatant eMA Promotion)

1. CREATING TOO MANY GROUPS, PAGES ETC. - If you create several Linkedin groups, twitter accounts, and Facebook pages/groups, you will have a lot of small groups vs. one large group. Be careful of creating accounts, one Facebook page with 5,000 followers is usually better than 5 pages with 1,000 followers each. There are occasions where niche marketing may require several pages, but each page/group you have will have to be promoted individually. Additionally sub pages can cannibalize from your main company page or group.

2. TWEETING TOO OFTEN - Start tweeting 20 times a day and people will begin to un-follow you. Keep your 140 word messages relevant to your audience. Ad some value with statistics, really interesting links, and discounts/promotional offers.

3. BUILDING YOUR FACEBOOK LIKES BY USING CONTESTS/GIVE-A-WAYS - If you are running a contest or drawing on Facebook, or considering running one, you must be aware of Facebook’s guidelines. See www.facebook.com/promotions_guidelines.php for the details. In short, you must not collect contest or drawing entries or announce winners directly on your Facebook Page. Your page can be taken down by Facebook if you violate these guidelines.

4. INCOMPLETE/BAD FACEBOOK PAGE INFORMATION - Go to your Facebook page "edit page" in the upper right hand corner. Ensure that your company description, permissions etc. are accurate and up to date. If you don't "allow" people to post on your wall, then you are probably wasting your time having a group.

5. NOT ADDING A FACEBOOK/LINKEDIN LIKE BOX TO YOUR HOME PAGE - Go to http://ustandout.com/facebook/how-to-add-facebook-fan-box to find out how. You can get code for your Linkedin group under "send invitations" tab.

6. NOT "LIKING" THE EMARKETING ASSOCIATION FACEBOOK PAGE - Go to: www.facebook.com/emarketingassociation and hit "like"

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STAT BYTES:

APPLE ITUNES - Songs sold on iTunes up 1,169,900% from 2003 - Songs sold on CD's down 60% (source Apple, Nielsen soundscan). Songs sold 11.7 billion vs. 2.8 billion on Cd's.

AMAZON - Amazon sales up 808% from 1999, 14.9 billion vs. Boarders (Boarders filed for bankruptcy 2/11). Boarders sales, 2.8 billion. (source Bloomberg).

TEXTS vs. MAIL - Cell phone text messages up 1,200,243% from 2000, 1.9 trillion. USPS mail volume down 19%, 170 billion. Projected loss fiscal year 2011, USPS is $6 billion. (source: US Postal Service, Informia)

The music and book stores just keep on closing, while, the postal service struggles to stay solvent.

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http://www.emarketingassociation.com/ecourse_social.html

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ALL NEW SOCIAL TRACK FEATURED AT OUR CONFERENCE - THE POWER OF EMARKETING, PROVIDENCE, OCTOBER 12TH AND 13TH

SAVE NOW EARLY BIRD RATES END IN TWO DAYS!

1. REGISTER today for the Power of eMarketing Conference in Providence. Join the social media track at the conference for the latest best practices, ideas and case histories. Ok, so its summer and you think that early October is a long way off, but not really. The conference is in less than 3 1/2 months away. You can save hundreds of dollars by planning ahead and registering now. We are giving an additional 10% off through the 1st of July when you use the discount code: linkedin at checkout. Take a minute and register at the link below for your early bird savings.

http://www.emarketingassociation.com/2011/PROV/register.html

2. SPEAKERS AND PANELESTS, interested in participating in this conference should email: reed at eMarketingassociation.com with a bio, photo, speaking experience, area of expertise, logo, and contact information (principals only).

3. EMA MEMBER RATES, are increasing soon, join at curt rates and save. In fact you can save an additional 10% off all memberships through July 1 with the promotion code: linkedin - Step up your game and join today.

http://www.emarketingassociation.com/benefits.htm

Have a great week and thanks for helping to make the eMarketing Association Network Group the largest marketing network in the world.

Cheers,

Robert

Robert Fleming

President/CEO

eMarketing Association

www.eMarketingAssociation.com

Be sure to power-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

Meet me at the Power of eMarketing Conference in Providence. The best topics, speakers, networking and format - don't miss it.