We saw this one coming. Microsoft has a bid in for Yahoo!, obviously to strengthen it's online presence against Google. The value of their offer is about $31 per share, we think this is an undervalued offer.  We put a value of about $39 to $41 per share value on Yahoo!  It will be interesting to see how this plays out.

In any event this is just another example of the continuing volatility within the online advertising arena.  The eMA uses both Google Adwords and Yahoo! paid search.  We recommend both forms of online marketing to just about anyone that needs to drive traffic and/or conversions to their websites.