Posted Wednesday, February 6, 2008 by
Robert Fleming
I receive about 200 emails a day and about 60% of them do not contain signatures. if you haven't created a signature for your email, do it. A signature allows your recipient to contact you via the method you prefer, and gives you an opportunity to promote your product and/or service every time you send an email. It is easy to set up in Outlook, simply go to Tools, then to Options, Mail Format and click signatures. Other mail clients provide different methods, but most are very simple.
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Posted by: Bob Dunn on Wednesday, February 6, 2008
Yes, I agree, a branding asset must! And an overlooked one. And a great way to create a link to your website. Images -- they kind of bug me. Simple text I believe is best.
Posted by: Simms Jenkins on Wednesday, February 6, 2008
Robert - I agree as this should be used as a branding asset for all marketers. My iMedia article lists tips and best practices for utilizing your signature. Signed with a Marketing Message http://www.imediaconnection.com//content//13684.asp
Posted by: Dave Neudeck on Wednesday, February 6, 2008
What about the use of images in your signature file? I have argued against using images as they often only add file size to the email and no other real benefit 99% 0f the time.