Do you put your web address on just about everything? Ok, you do. Leave out the www part, it is not necessary, makes your address harder to remember and adds clutter. Here is an example: eMarketingAssociation.com, keep in mind that if you are writing your address on an email or HTML page it may be necessary to include the www, to make the link live, but it is unnecessary on business cards, packaging, brochures, catalogs, TV commercials, radio, stationary, etc., anywhere there is not a live link.
Posted Sunday, January 27, 2008 by
Robert Fleming
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Posted by: Robert Moses on Wednesday, April 30, 2008
Robert, I agree that there are places to drop the www as a shortcut, especially in coversation or audio only contexts. However, from a branding and SEO standpoint there is high value in reinforcing the "canonical" URL for your web site. Any web site link seen or written down can potentially be posted, say to a blog. Matt Cutts from Google has a great post about the importance of canonical URLs http://www.mattcutts.com/blog/seo-advice-url-canonicalization/