Linens n Things is a great store.  They send me a coupon just about every month for 20% off of anything in the place.  Problem is, every time I am around the store, I have forgotten to bring my 20% coupon.  So, I don't even go into the store because, I know I will not get the discount.  I wonder how many sales are lost because of lost coupons?

Here are some suggestions:

1. Make coupons really small, or perf them so they can be punched out.  If they are the size of the bar code it is much easier to just pop one in your wallet.

2. Get rid of them altogether and give people a card with a bar code,   You could then go into the store scan your card and see what offers were available to you.

3. Get rid of bar codes and use a promotional word, so lets say my word was monkey1, I would go to the cashier say "monkey1" and get my discount.  The word would be programmed into the computer to show my purchase (so if I tried to use the code again, it would come back as being used or not).

4. Print the coupon on something, I am not likely to leave at home, like a Porsche.