eMarketing Association

eMarketing Association President Robert Fleming to resign

On Tuesday May 1 , 2012 , I will resign as President of the eMA. I am appointing Cheryl Fleming as President. I will remain on as CEO and Chairman of the Board of Directors. I want to thank this amazing LinkedIn group for all your good discussions and contributions over the past years, and I look forward to even more growth in the coming months.

As one of my last acts as President, and, in appreciation to my blog readers, I am giving you a huge 20% discount on all eMA memberships, The Power of eMarketing Conference, the Advanced Social Marketing course, the Certified eMarketing Associate Certification (CeMA), The Certified Social Marketing Associate Certification (CSMA), the Certified eMarketer Certification (CeM), all conference sponsorship programs, all advanced eMarketing courses and all corporate memberships. This is the largest discount the Association has ever offered and is for a very limited time, this code will expire on Wednesday, May 2, 2012, so take advantage of this opportunity quickly. In addition all subscribers  that register for the Power of eMarketing Conference (Providence, October 23rd and 24th ), using this discount code will receive special reserved VIP seating at the event.

USE THE PROMOTION CODE BELOW FOR YOUR HUGE 20% DISCOUNT, BUT HURRY THIS CODE EXPIRES ON MAY 2, 2012.

cheryl

CONFERENCE REGISTRATION
http://www.emarketingassociation.com/2012/PROV/register.html

EDUCATIONAL PROGRAMS
http://www.emarketingassociation.com/ecourse.htm

CERTIFICATIONS
http://www.emarketingassociation.com/certifications.htm

MEMBERSHIP
http://www.emarketingassociation.com/benefits.htm


Our new President, Cheryl Fleming, is implementing an amazing plan to improve our current product lineup, and introduce some fantastic programs to our paid members over the coming months. She will be enhancing member benefits including a new research department, upgrading our conference and improving our educational programs. Cheryl has a new team in place and we can expect to see some extraordinary new eMA initiatives. She has been instrumental in the development of the Association since its founding. Your Association is in very capable hands. I am confident that the best of the eMA is yet to come. I will remain active within the conference department and educational departments as we move forward. I am in the process of writing a book and will be focusing on that in the coming months. Congratulate her on twitter @cfleming_ema

https://twitter.com/#!/search/%20%40cfleming_ema

Check out our stats below:
http://tinyurl.com/6s735qv

Cheers,

Robert

Robert Fleming
President/CEO
eMarketing Association
www.eMarketingAssociation.com

Be sure super charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

Time is running out.  Don't miss the opportunity to network in person with some of the brightest minds in eMarketing, engage in amazing presentations, conversations and advance your business and career.  eM12 the eMarketing 12 Conference will be held on April 3rd and 4th at the Marriott Union Square, San Francisco.  We are extending our early bird rates for another 5 days, and offering all our blog readers an additional 10% discount by using the promotion code:  linkedin  at registration checkout. 

Our keynote will be presented by Nick Besbeas, Vice President of Marketing for Linkedin, and we will have over 35 amazing speakers, and three fantastic breakout tracks on the program.  The focus of this event will be social marketing and the turbulent change in media delivery through smart phones, tablet computers and other devices.  This is one event you won't want to miss.

REGISTER AT:

http://www.emarketingassociation.com/2012/register.html

We have two sponsorships still available at:

http://www.emarketingassociation.com/2012/sponsor.html

Also we would like to thank our recent sponsors:

Ektron - Content and social media management

http://www.ektron.com

Silverpop - A leader in eMail Marketing

http://www.silverpop.com

Clicks2 - Cloud and other platform management

http://www.clicksquared.com

On another topic, I recently spoke at the Providence Business News eMarketing Summit.  Here is a little blooper video from the panel I participated on/

iPhone Blooper

http://youtu.be/-If3EvSD7gk

Our Linkedin group is now approaching 400,000 members and we would like to build it to 500,000 by the end of the year, please join and invite your friends to join the eMarketing Association Network Group.

http://www.linkedin.com/groupRegistration?gid=41352

Have an great day!

Cheers,

Robert

Robert Fleming

President/CEO

eMarketing Association

www.eMarketingAssociation.com

Be sure to power-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

Ouch, Social Media can hurt.

By the time you need a social media band aid, it is too late. Consumers now control the conversation, and it is apparent that if your company does not provide an excellent customer experience, you will get shafted on social sites, review sites and even blogs. Oh,  and you thought social media was going to be easy. An afterthought maybe? What with the all  Tweeters, Facebookers, Linkedin (ers?), Google Plusers, and YouTubers who has he time to monitor and engage social marketing?

Make the time. Because this environment can do some damage, if you ignore it. Hundreds of millions of people regularly engage in the social ecosphere and when it comes to your brand, or product or company viral comments can spread faster than warm butter on hot bread.  Make sure that the conversations are trending positive, Create a strong social infrastructure and nurture it. Provide relevant value added content to your social marketing proprieties.

There is a lot to keep up with. Here are some things that will help:

Take an Advanced Social Marketing Course at:

http://www.emarketingassociation.com/ecourse.htm

Get Certified in Social Marketing at:

http://www.emarketingassociation.com/certifications.htm

And the very best thing you can do is to join us in San Francisco for eM12, eMarketing Conference April 3^rd and 4^th – The event will focus on social marketing and feature the Vice President of Marketing for Linkedin as day one Keynote speaker. Over 35 experts will provide you with the best practices, processes and techniques to ensure your success in the social media environment. Use the discount code: linkedin   for a 10% discount off your registration until February 15^th.

Check it out at:

http://www.emarketingassociation.com/2012/index.html

1.       That Mimeograph paper smells good.

2.       Did you put baseball cards in your bicycle tires?

3.       Plpp Plop Fizz Fizz oh what a relief it is.

4.       My dad just bought a COLOR TV.

5.       Is that new record player a stereo?

6.       Did you take the film to the drugstore to get developed?

7.       Liar, liar, pants on fire.

8.       I need a new ribbon for my typewriter.

9.       Do you have a slide rule, I need help with this math.

10.   Would you like me to check under the hood, sir?

11.   It’s time to defrost the freezer.

12.   I am all out of flashbulbs for my camera.

13.   Stop crying or I will give you something to cry about.

14.   Eat everything on your plate, there are kids in China that are starving.

15.   I double dog dare you.

16.   Where is my ZUNE?

Things you won’t be hearing in the future.

1.       Where are my CD’s?

2.       I’m not on Face Book.

3.       Finally its out on DVD.

4.       I don’t have a social marketing program.

5.       I’ll just check my Blackberry.

6.       Where is the remote control?

7.       I forgot my keys.

8.       Do you have a map?

9.       I have a new MP3 Player.

10.   That’s a great netbook.

11.   Just Google it.

Cheers,

Robert

Robert Fleming

President/CEO

eMarketing Association

www.eMarketingAssociation.com

eMarketing Association phone: : 800-496-2950

Please note new address:

eMarketing Association
91 Point Judith Road #129
Narragansett, RI 02882

Meet me at eM12 eMarketing Conference in San Francisco.

We've heard that we must learn to think "outside the box." While that may be true, I believe that e-marketers must learn to think "outside the screen." This means that then INTEGRATION of online and offline marketing is often where hidden treasure lies.

Even the most experienced e-marketer, working for an "old" online e-company, will  have about 14 years of experience. That's about how old the advertising on the Internet is. Beyond that, we all reach back to what we learned about offline marketing, trying to duplicate those methods and results online. By INTEGRATING what we know about both we create a powerful mix.

Every week my mailbox contains postcards that promote products and services on the web. From web hosting to business opportunities, companies large and small are reinforcing their sales message to me offline. Are you?  Everything from tv commercials featuring facebook pages instead of sites, and packages of Fritos with the facebook logo, remind me that the MIX of offline and online advertising is where successful marketers focus their efforts.

Here's a real eye opener. Keep a log for the next week of what you read, watch and listen to. You will find a massive amount of ONLINE ONLY businesses using TV, radio, direct mail, magazines and even classified ads to sell you on clicking to their website.

But we need to use the RIGHT KIND of offline marketing to support our online efforts. Here are three important factors to remember.

First, you are NOT selling a box of corn flakes. Our goals for advertising on the web are to get people to visit our site and to purchase a product or service based upon that visit. Or getting them to like our social networks so we can continue an ongoing dialog.

To the degree that offline marketing gets people to do that, even skywriting can be considered e-marketing. This is DIRECT marketing.

Secondly, we need to be up to date on offline and online techniques and cost factors. While we must understand click through rates we must also refresh our knowledge of cost per thousand rates and cost per impression importance, and the difference in both worlds, cyber and real. We must understand the ENVIRONMENT where our marketing efforts are received. Looking at a computer screen is different than, a phone screen or an iPad screen, reading a magazine, looking at mail, or watching television.

It is a different experience for our customers. Offline efforts need to be geared differently to maximize the synergy of a web business. Since the Internet gives retailers a place to inexpensively put product pictures, it can save substantial marketing dollars over catalogs. Of course, to do this you have to get people to your site and provide a positive shopping experience. This doesn't mean that direct mail is not important - just that a simpler, less costly brochure or catalog may pull just as well.

Thirdly, we need to remember that there are common denominators to effective marketing - online or off. Sell benefits, not features. Let the customer know you WANT their business. And when they arrive, make them feel like royalty. Ask them to come back and to refer their friends. Make sure they can contact you and give guarantees. Offline or online, these are the keys to successful marketing.

Fourth and lastly, remember that although the Internet is a world wide network, local promotion can be very effective. Think of it this way. If you put a site up and want to target just local customers, those will usually be the only people that you will see. There are bilions of sites on the web. Trust me. If you don't promote your site, it is like building a store in your basement - no one will come.

Everyone from insurance agencies to dentists can have an effective integrated and synergistic marketing program locally, nationally, or worldwide. The Internet is the most exciting marketing medium of all time. To ignore it or focus exclusively on it does not carry the benefits of integration and synergy that combination approaches do.

YOUR product, service , location and budget will determine what the best mix is for you. Have a plan, set metric goals, and focus on ROI. Resources like e-marketing consultants and trade associations can help you determine a strong
course. When you set your plan, don't forget that it is the MIX that makes you the money, brings in customers, and grows your business. Add well thought and well bought offline marketing to your online efforts and watch the results speak for themselves.

Author Robert Fleming knows both the offline and online marketing worlds like few others. Robert is the president of the E Marketing Association the premier arena for ideas, and a support venue for members and to encourage thinking "outside the monitor." The Association also offers certification for online marketers to help them reinforce their credibility

1. Dealing with the IT Department - It's been IT vs. Marketing in many circles for too long. It's time we understood that we need to partner with our IT friends to implement our marketing programs. It's simple, we need them and they need us.

2. Continuing Education - Marketers of the 21st century, need to be constantly learning. Knowledge in marketing comes with an expiration date, and continuing professional development is a necessity. Take a class, get a certification, read a book, attend a seminar or conference whatever works for you, but keep learning.

3. Bad Marketing - Anyone can call themselves a marketer, web designer, SEO expert, consultant and so on. There is a lot of bad marketing out there as a result. Poorly created and executed marketing programs degrade our profession, and create mistrust between clients and marketers. By doing marketing right, you help to tip the scale in favor of our profession.

4. Lack of Trust - Spam, identity theft, intrusive advertising and technological glitches have left many mis-trusting of marketing in general, and especially eMarketing. You are either part of the problem or part of the solution.

5. Know-It-Alls - Nobody fully understands all aspects of eMarketing. There is simply too much to know, and whatever you do know is changing at supersonic speed. If you are going to be an expert, you will have to specialize in one aspect of emarketing.

6. Ethical Practices - The Internet has spawned a unprecedented mass of un-ethical businesses. There have always been scam artists and bottom feeders, but the Internet seems to have brought them out in epic numbers. Make sure your own practices are squeaky clean and try to educate your customers about some of the pitfalls of ecommerce.

7. Corporate Culture - In many companies no department "owns" the website, and every department "owns" the website. Websites should belong to marketing, not finance, operations, IT or legal. It is difficult to produce good marketing by committee, especially when the committee doesn't have a clue. Collaboration is important, and your associates should provide input, but marketing should make the final decisions.

8. International Commerce - The Internet has made products and services available around the world as close to customers as their living room (or wherever they have their computer). This new world channel allows for unprecedented revenue flows in and out of foreign countries, and that impact could eventually have a dramatic effect on our domestic economy. We have a lot in common with people of other cultures and countries, but there are differences. Understanding is the key to good international commerce as well as relations.

9. Intellectual Property - It has never been easier to steal someone else's hard work. Everything from music, to software and images are lifted from the Internet every day. This is a bad thing.

10. Customer Expectations - Never before have customers expected so much. Managing your customer expectations is vital to marketers, because if you don't your competitors will. Without customers you will not have a business, take the time to get to know them, treat them with care and respect, the same way you want to be treated as a customer.

Number 11 - Free Bonus Challenge for Marketers

11. Love - The dictionary defines love as a benevolent concern for the good of another. Relationships with your associates, employees, customers and even competitors can dramatically affect your success and happiness. At the end of the day, it is still people, not technology, that makes our profession and our lives worthwhile.

STEVE JOBS – 1955 - 2011

Steve Jobs was the Thomas Edison of our time. Just as the light bulb changed the way we looked at things so did the innovations that Steve imagined and produced. In his own words he expresses his philosophy of death elegantly:

“No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

The world has lost one of the great visionaries in history. Yet he continues on as in inspiration to all of us that seek innovation, perfection and success. Our condolences to his family and the folks at Apple Corporation.

Robert Fleming

CEO

eMarketing Association

www.emarketingassociation.com

LESS THAN TWO WEEKS TO THE POWER OF EMARKETING CONFERENCE, PROVIDENCE. OCTOBER   12TH AND 13TH

WHO – Marketing Managers, CMO’s, Directors of Advertising, Webmasters, CEO’s, PR Directors, VP’s of Marketing, Communication Directors, Brand Managers, Media Planners, Creative Directors, anyone who is interested in making their online marketing more effective and profitable.

WHAT – The Power of eMarketing Conference– Providence, Rhode Island – The Providence Marriott Downtown

WHERE – The Providence Downtown Marriott, Providence, Rhode Island

WHEN – October 12th and 13th 2011 (less than two weeks away)

WHY – This is one conference that will leave you energized, not exhausted. With over 35 dynamic speakers, three fantastic tracks (Social, eMail and Search) and a bonus track you will discover new and exciting ways to invigorate your marketing efforts. You will meet a lot of great people with amazing networking opportunities, a welcoming reception and closing party provide a relaxed atmosphere for you and your fellow attendees. Registration includes all session , breakfast, breaks, full luncheons and a welcoming cocktail reception. PLUS you can get a 10% discount on your registration with the promotion code: linkedin DON’T MISS THIS AMAZING MARKETNG EVENT REGISTER TODAY AT:

http://www.emarketingassociation.com/2011/PROV/register.html

Can't make it to the conference? Use your promotion code: linkedin for a 10% discount off of any of our online courses - Social, eMail, Website, and Search Marketing.

http://www.emarketingassociation.com/ecourse.htm

PANELESTS - We have a couple of open panel spots for this event. If you have experience at a major marketing conference as a panelist, and would like to participate as in this event, send your bio and previous experience to: reed@emarketingassociation.com  with 777 in the subject line.

VOLUNTEER INTERNS - We have two spots available for volunteers to help with this event. If you are a college student in the Providence, Boston area and would like to volunteer to work at this event please email reed@emarketingassociation.com - with 444 in the subject line. Very limited availability, interns work for 4 hours a day during the event and can attend the rest of the event for free. Luncheons are not included for volunteers.

CHECK OUT OUR NEWEST SPONSOR - SITECOR AT THE LINK BELOW:

http://www.sitecore.net/

eM11, eMarketing 11 Conference San Francisco - Our next conference will be held in San Francisco on April 3rd and 4th, 2012 at the Marriott Union Square, mark the date.

Facebook vs. Facetime

My son actually texts me while I am in the living room, and he is in his room. I check my the Facebook status updates of my wife, family and friends. And so it goes with online/text communication. Of course I spend a lot of time face to face with my family and friends, so the technology is really a convenience. In business, I make a point to include face time in my business networking strategy. Your business network may have hundreds or even thousands of "friends", but really, it is the people you have really spent quality time with that are most engaged with you, and your company.

Getting out to trade shows, seminars and conference requires a lot more time, effort, and cost than joining an online webcast. But as the saying goes, "you get what you pay for", face to face meetings and networking provide high quality, loyal, contacts, customers and associations. Why do you think the President of the United States spends so much time running around the country, to town meetings and the like, to sell his latest programs? Because nothing works as well as meeting people in person. Offline networking is critically important to growing and maintaining an effective network of close advisors, and business associates, as well as loyal customers. 

The best way to meet new people and make an impact in the marketing arena, (or any business arena), is to attend seminars, trade shows and conferences. By getting out of your office, and showing up in person, you have the opportunity to learn the latest techniques in your field as well as making new customers, associates and business friends. You have the rare chance to explain your business and products to people that care enough to spend the time and money to attend events. Online provides great opportunities for networking and marketing your business, but don’t let that replace spending time with real people away from your office. Both on and offline networking have a place in your business plan, I think it’s a good idea to pay equal attention to both.

________________________________________________________

The Power of eMarketing - East Conference - Providence, Rhode Island - October 12th and 13th.

The Premier conference for Social, eMail and Search Marketing. This “must attend” event will provide you with the latest tools and techniques to insure a successful marketing program. We look forward to meeting you in Providence! 35+ Speakers - three tracks - social - email - search. A forth bonus track on emerging technologies. Networking reception, breakfasts, luncheons, breaks all included in registration. Fantastic networking opportunity. This event is selling out fast! Register today.

REGISTER TODAY FOR THE EMARKETING CONFERENCE:

(USE THE PROMOTIONAL CODE   linkedin FOR A 10% DISCOUNT THROUGH SEPTEMBER 27th) Note: Promotional code is for members of the eMarketing Association Network Group on LinkedIn only.

http://www.emarketingassociation.com/2011/PROV/register.html

SIGN UP FOR OUR SOCIAL MARKETING ONLINE CERTIFICATE ECOURSE:

http://www.emarketingassociation.com/ecourse_social.html

Have a great weekend. And thank you for bringing this group to over 350,000 members, the strongest marketing network in the world!

Cheers,

Robert

Robert Fleming

President/CEO

eMarketing Association

www.eMarketingAssociation.com

Meet me at the Power of eMarketing in Providence.

Be sure to super-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

TODAY IS THE DAY TO REGISTER FOR THE POWER OF EMARKETING CONFERENCE

AT LOW EARLY BIRD DISCOUNT RATES

OCTOBER 12TH AND 13TH - PROVIDENCE, RHODE ISLAND

Get out of the office, and spend two days with some of the most influential marketing leaders in the country. Learn up to the minute best practices, processes and case histories in social, email and search marketing.

30+ Speakers

3 Tracks, Social, eMail, Search and a bonus track on emerging technologies.

All breaks, breakfasts, luncheons and welcoming reception included in your registration.

Fantastic networking opportunities, our speakers attend our receptions and luncheons and are usually available during breaks.

Use the promotional code for a 10% discount. (discount code is linkedin). Code expires on September 1.

REGISTER FOR THE POWER OF EMARKETING CONFERENCE, PROVIDENCE OCTOBER 12TH AND 13TH:

http://www.emarketingassociation.com/2011/PROV/register.html

Can't make it to the conference sign up for our advanced social marketing course below:

SIGN UP SOCIAL MARKETING

http://www.emarketingassociation.com/ecourse_social.html

Speakers and panelists' interested in participating in our events should email: reed at eMarketingassociation.com with a bio, photo, speaking experience, area of expertise, and contact information (principals only).

Cheers,

Robert

Robert Fleming

President/CEO

eMarketing Association

www.eMarketingAssociation.com

Be sure to power-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

SOCIAL MEDIA FACTS:

695 MILLION - Number of Facebook users.
148+ MILLION - Number of Linkedin users.
140 MILLION - Number of tweets created each day.
2.5 BILLION - Number of visits Facebook, Twitter and LinkedIn together received in one month alone.
164 MILLION - Number of active blogs.
335+ THOUSAND - of members of the LinkedIn eMarketing Association Group.

___________________________________________________

THE POWER OF EMARKETING CONFRENCE - OCTOBER 12TH AND 13TH - PROVIDENCE, RHODE ISLAND

EARLY BIRD SPECIAL REGSTRATION RATES END AUGUST 30TH.
LINKEDIN GROUP DISCOUNT EXTENDED TO AUGUST 30TH

Sign up for our conference in Providence, we will focus on social media and have a great program. We focus on the most IMPORTANT information, in just two fast paced days you will have specifics you can apply immediately to your marketing program. Use the promotional code for a 10% discount. (discount code is LinkedIn). Code expires on August 30TH.

REGISTER FOR THE POWER OF EMARKETING CONFERENCE, PROVIDENCE OCTOBER 12TH AND 13TH:

http://www.emarketingassociation.com/2011/PROV/register.html


Enroll in our social marketing course below (one of the most distributed on the Internet), and get an edge on your competition as well as boosting your career.
SIGN UP SOCIAL MARKETING

http://www.emarketingassociation.com/ecourse_social.html


Speakers and panelists' interested in participating in our east coast event should email: reed at eMarketingassociation.com with a bio, photo, speaking experience, area of expertise, and contact information (principals only).


Cheers,

Robert
Robert Fleming

President/CEO
eMarketing Association
www.eMarketingAssociation.com

Be sure to power-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation


Twitter: http://twitter.com/eMarketingAssn