eMarketing Association

Imagine you have been in the same bed for 33 days, unable to move. You are paralyzed. You can't scratch an itch or reposition your body for comfort.  You are in constant pain, often times excruciating. You can't breathe, a mechanical respirator is pumping 12 breaths a minute into your lungs to keep you alive.  You are fully aware and although paralyzed you can feel sensations on your skin. Nurses and doctors and therapists are turning your body and poking and prodding you all day and night, you can't really seep. You have nausea, and cannot even go to the bathroom, you need to be catherized three time a day, and that is painful.  The piece of plastic in your throat is irritating, and berating is sometimes difficult. Your trachea device needs to be suctioned to get our mucus about twice an hour, and when they do that you can't breathe at all. There is a hole in your throat which holds the breathing tube, and it is very uncomfortable. You can't hold a cell phone or do anything, your arms are lifeless.  You have nightmares and hallucinations. Alarms go off all the time in your room from the machines hooked up to your body.

You are 12 years old, and went from a happy healthy girl to this in 6 hours.

Meet my daughter, Rhana Serene Fleming, this is her life for the past 33 days.  She is a gymnast, honor student and secretary of her student council.  She is at the PICU at Hasbro Children's Hospital in Providence.

Yesterday it was snowing.  She looked out the window, and said to me " I used to be able to play in the snow but not now"  - then she said "Oh daddy, the good old days"

I cried.  No 12 year old should have to say that.

Please spread her story by linking to:

http://rhanasjourney.com/

Like her Facebook page at:

https://touch.facebook.com/?_rdr#!/groups/310048022446110?ref=bookmark&__user=0

Three weeks ago my 12 year old daughter woke up, ready for a routine Saturday.  Going to gymnastics, seeing her friends, having dinner.  On December 15th 2012 her world would never be routine again. By the end of the day she would be in agonizing pain and paralyzed from the neck down.  Unable to move, speak, eat or even breath without a mechanical ventilator.  She would go into respiratory arrest, and be admitted in critical condition to the children's hospital in Providence.  No, she did not have an accident, or hurt herself.  This was problem caused by a virus or bacteria.  Nobody knows for sure, she is the only case in the world that has presented a full paralysis in this manner.  Unique in a really terrible way.

Winston Churchill once said "If you're going through hell, keep going. " - it is hard to imagine the hell my daughter has suffered, from champion gymnast, honor student and secretary of her school government, to being unable to move, speak or eat or even breath, but she keeps going.  I have chosen to write this because ignorance often abounds, and truth is rarely perceived.  In the past three weeks I have learned more truth from Rhana, my daughter than I have in 62 years on this planet. I am referring to truth and perspective on the most granular of levels.  Tomorrow my daughter may be able to take a sip of lemonade, something she has looked forward to for several weeks.  A single sip of lemonade. Some would say, appreciate the sunset or a quiet walk in the park. I would say appreciate holding a cell phone, eating, being able to speak or move, being absent of pain and especially a sip of cold lemonade. All too often we are caught up in the minutiae of living, and we forget the blessings that we take for granted. My child would give up all the iPhones, iPads, summer vacations, wide screen TV's just to be able to speak.

Among the traits we all have in common none is stronger than our abhorrence of unfairness and injustice.  From 9/11 to recent events in Connecticut, we all peer through the portal of immense devastation.  But from the comfort of our homes, families and life, we never really think anything like that will happen to us. I never did.

Most of us live our lives in a state of want, I did. You probably do, its normal.  Now I live in a state of gratitude, grateful that my child is alive, grateful to be able to move, to write this, to speak.  This experience has taught me courage, strength and gratitude through my daughter.  She can still smile, enjoys being read to, and fights every day to recover from her illness, never losing her positive attitude or her inner strength. She is truly an inspiration to all of us.  It's hard to keep a positive attitude when we have a bad headache, let alone total paralysis. So let's reexamine our attitude towards life, and deal with things the way things are not as they might have been had this or that had been different.

Meanwhile, lets strengthen her outlook for recovery, by helping to solve the financial problems of this illness, and offering words of encouragement and inspiration.  Help to give this beautiful 12 year girl, the hope she deserves, the inspiration she needs and the strength to endure this difficult journey.  She is physically about as helpless as a human being can be, but mentally she is still strong. Most of us are not helpless physically, or financially, and I ask you to join me in her success, the future is far from hopeless and with your support and help we can, together, help ensure the best possible future for this amazing little girl.  I am confident in your spirit, generosity and compassion  Her website is:

www.rhanasjourney.com

Please visit it and help with your donation and or words of support

Social groups are fantastic, spammers no so much.  Here are the top 4 categories of Spam, hitting our group "the eMarketing Association Network Group"  Membership 470,000+ (number 4 group out of over 1 million).

1. Recruiters and job posting on the main board. Yes we have a jobs board and thats where these posts belong. REAL EXAMPLE:   Quality Control $15 - $17 Now hiring: Quality Control $15 - $17.   Number of posters blocked this week for this: 194.

2. MLM schemes or how to make a million dollars at home in bed with your computer in less than a week with no training or brains. REAL EXAMPLE: Free MLM / Marketing Leads | Yes Free MLM leads! Number of posters blocked this week for this: 175.

3. Completely off topic.  These posters are simply on the wrong group.  REAL EXAMPLE : Luxury Yachting Services in Corfu, Paxos and Greek Islands, Welcome to ALL Yachting Services,Luxury Yachting Services in Corfu, Paxos and Greek Ports.  Number of posters blocked this week for this 135.

4. Multiple posts of the exact same information. Number of posters blocked this week for this 94.

Here are some more real headlines for rejected posts:

How to take your business to profit in 5 days

2012 Hedge Fund Expense Report

Contact me and I will arrange a free test of our Predictive Dialing System, so you can make more...(phone calls to strangers).

An Offshore Software Development Organization...
Just Assume your solutions with Assume Infotech.....(really? copied exactly as posted)

As an investors and traders, we are going to confront stress on a daily basis.

Anyway you get the idea.  A simple solution would be if Linkedin, Facebook etc., were to allow group owners to block posts by keyword.  If you have a group or company page, moderating is critical.  If spammers overrun your relevant posts your group will be significantly diminished.

There are over 1 million Linkedin Groups.

Linkedin Groups can provide your company with amazing exposure, branding and social involvement.

Here are some best practices for creating and growing a Linkedin Group.

LinkedIn Groups allow you to:

• Quickly discover the most popular discussions in your professional groups.
• Have an active part in determining the top discussions by liking and commenting.
• Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.
• See both member-generated discussions and news in one setting.
• Easily browse previews of the last three comments in a discussion.
• Find interesting discussions by seeing who liked a discussion and how many people commented.

1. First you have to decide if your group is going to be open or closed. Here are the differences:

In members-only groups:

There's a padlock icon next to the group name.
You must be a LinkedIn member to join.
Discussions won't show up in search engine results.
Discussions are visible to group members only.
The group manager has the option to switch to an open group. This change can only be made once and cannot be undone. Members are notified if the group is switched to an open group..

In open groups:

There isn't a padlock icon next to the group name.
You must be a LinkedIn member to join.
Discussions created before switching to an open group are archived and visible to group members only.
Discussions created after switching to an open group are searchable and visible to anyone on the web.
Discussions can be shared using social networking sites like Twitter and Facebook.
Group managers have the option to allow LinkedIn members who aren't group members to contribute

So which is better?  It depends.  In a nutshell

Member only (closed) groups are easier to moderate and stay on target, have less spam, and provide a more comfortable environment for discussion (since there is some privacy).

Open groups, grow faster, and require much more moderation since spam is a much bigger problem for these groups.  Since posts are indexed by search engines some participants may not want to engage in controversial discussions.  However the group is easier to share on social networks.

Bottom line: Quantity (Open group)  - Quality (Member only group)

2. Decide on a name for your group.  This is very important since people search for groups by keyword. Choose a name that is relevant to groups discussion arena.

3. Promote your group everywhere, on your email signatures, paid ads, website and relevant web pages.  Announce it on all social networks.

4. Moderate, moderate, moderate.  Get the spammers off your group immediately, first time, you can do this with the block and delete option all group managers are given, use it. Don't give second chances.  If your group becomes a repository for spam it will quickly fall apart.

The eMarketing Association network Group on Linkedin is the 4th largest group (out of over 1 million), founded by Robert Fleming

The eMarketing Association Network Group was founded by Robert Fleming on November 11, 2007.

It is managed by the eMarketing Association and is the largest Internet marketing group on Linkedin.

Areas covered include:  SOCIAL MARKETING, EMAIL MARKETING, WEBSITE MARKETING, SEARCH MARKETING, MOBILE MARKETING AND EMERGING MARKETING TECHNOLOGIES.
 

The eMarketing Association Network group stats and join link:

http://www.linkedin.com/groups?groupDashboard=&gid=41352&trk=anet_people-an-lr-0

:

Sponsor our up coming event eM3 - San Francisco, April 9th and 10th and reach over 1/2 a million marketing professionals.

http://www.emarketingassociation.com/2013/sponsor.html

FLASH FORWARD TO OCTOBER 22, 2012

Buckle in. Taxi the runway. Hear the engines ramp up. Feel the lift as the aircraft climbs to 30,000 feet over the clouds. Ok, the "fasten seat belt"  sign is off, but you keep yours fastened anyway (just in case).

You pull out your computer and go to the Bizzabo eMarketing Association Conference app. If you haven't downloaded it here are the links:

iPhone - iPod - iPad
http://itunes.apple.com/us/app/bizzabo/id408705047?Is=1&mt=8

Android Phones and Tablets
https://play.google.com/store/apps/details?id=com.bizzabo.client

The conference agenda pops up and you begin to plan your sessions.  That is until the guy in the seat in front of you pushes his seat all the way back practically in your face. Ok a few adjustments, and you are back at your 30,000 ft. planning meeting with yourself. 

You see there are keynotes, presentations, panels and tracks on social, eMail, mobile and search.  You plan your days so you can take advantage of the sessions that interest you the most. You are excited about the networking sessions, meeting new people and getting away from the office.

The seatbelt light is back on and you feel the plane descending.  Before you know it you hear the landing gear drop and the plane is rolling into your gate.

Since the conference is in Providence you could have flown into Providence or Boston airport, you decided on Boston.  After leaving the airport you take a short cab ride to Providence.  Wow, New England in the fall, you are impressed with the scenery on the way to the hotel.

After checking in to the Providence Marriott Downtown, you fire up the wi-fi in your room and check your email.  Then it is off to the lounge for a well deserved cocktail.

After a great nights sleep you go to the registration desk at the Power of eMarketing Conference. However there is only one problem.  You forgot to register.

Registration when you looked at the eMarketing Association site 4 weeks ago was only $1395 - but at the event itself it's $2495.  Wow you could have saved $1,100 by registering sooner.

Don't let this happen to you - register now for $1395 at:

http://www.emarketingassociation.com/2012/PROV/register.html

THE POWER OF eMARKETING CONFERENCE

PROVIDENCE OCTOBER 23 AND 24

Social media has ruined marketing.

First of all I am old. How old, let's just say I remember a time when Beatles music was not played in elevators. Therefore I remember fondly the “old days”. So I get a bit nostalgic thinking back on time when there was really just newspapers, TV, radio and direct mail as key advertising elements (ok billboards too). It was a great time here are 5 reasons why.

1. WE REALLY DIDN’T LISTEN TO CUSTOMERS - Ok we had focus groups, but we conducted a monolog with our customers. Not a dialog. Customers couldn’t moan and groan about our poor customer service, or faulty products to the whole world. We could crush small business with the strength of budgets, not the quality of service and products. WHY IS THIS IMPORTANT - Because now small business can compete on a more level playing field, and the strength of your marketing does not necessarily have to rest with the size of your budget.

2. WE COULD USE EXPENSIVE COMPELLING CREATIVE FOR MAGAZINES, DIRECT MAIL AND OTHER MEDIA - Ok, there are still magazines and newspapers, but unless you have been living in a cave you have seen them get smaller and smaller. Direct mail is down substantially from a decade ago and the USPS will be bankrupt by December, without a government bailout. magazines are on iPads. Now we have text ads (little things), tiny banners, or 140 character tweets, social groups, fans and likes. WHY IS THIS IMPORTANT - Because now we have to get even more creative than ever, in the way we present our company, on Twitter, Facebook, and Linkedin (and other Internet media). We have a smaller canvas on the Internet and therefore must get much better with our brushes.

3. WE COULD MEASURE - With Nielson, Arbitron, ABC, and so on we could get reliable numbers that had been proven for decades. Today we are bombarded with statistics, but how much is necessary to make marketing decisions. WHY THIS IS IMPORTANT - Now we need to reduce our metrics to actionable and relevant statistics, instead of just pouring over data dumps.

4. WE COULD KEEP OUR JOBS - In the old days, in order to make your numbers and keep your job, all you had to do, is what you did before. With social media looming, and new technologies and devices appearing out of thin air, we do not have the historical data to ensure success. So we have to take chances. WHY IS THIS IMPORTANT - Because marketing is no longer "safe" - and the risks are higher than ever, but so are the rewards.

5. WE COULD DRINK MARTINIS AT LUNCH - Doesn't seem like that’s being done much anymore. WHY IS THIS IMPORTANT - Because it was fun.

THANK YOU - with the advice of Kevin Lee, Yale Graduate and CEO of http://www.didit.com
and YOUR HELP, WE HAVE BUILT THE LARGEST MARKETING NETWORK GROUP IN THE WORLD - 331,849 (LINKEDIN) as of a minute ago.

Enroll in our social marketing course below (the most distributed on the Internet), and get an edge on your competition as well as boosting your career. sign up for our conference in Providence, we will focus on social media and have a great program (ok, you can also get a martini at our welcome reception).

REGISTER FOR THE CONFERENCE:

http://www.emarketingassociation.com/2011/PROV/register.html

SIGN UP SOCIAL MARKETING

http://www.emarketingassociation.com/ecourse_social.html


3. Speakers and panelists' interested in participating in our east coast event should email: reed at eMarketingassociation.com with a bio, photo, speaking experience, area of expertise, and contact information (principals only).




Cheers,

Robert
Robert Fleming

President/CEO
eMarketing Association
www.eMarketingAssociation.com

Be sure to power-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

 

Every day the average American will spend about eight and a half hours staring at screens, TV, computers, phones, tablets.

Screen watching is your number one activity. You will spend more time today staring at a screen than you will spend eating, driving, working or even sleeping.

More time watching a screen than sleeping.

Just one hundred years ago people spent 0 hours staring at screens.

If you are in the marketing business consider this: There are billions of videos on You Tube, along with billions of pages of content on websites and bogs and emails.  If you are going to be successful you need to have the latest techniques, processes and best practices down. You may have to get away from the screens for a couple of days.

SPEND ABOUT 48 OF THOSE 760,000 HOURS WITH US IN PROVIDENCE AND TRANSFORM YOUR MARKETING PROGRAM INSTANTLY.

THE POWER OF eMARKETING CONFERENCE - October 23rd and 24th - Providence, Rhode Island
The only conference that puts everything "e" together for you. Two days of powerful integrated solutions. Get out of the office, meet new people and discover new solutions, processess and best practices to move your marketing forward.

Mobile - Search - Social - eMail - Web

This conference captures the synergy of digital marketing, putting all the pieces together for you.
Don't settle for events that only focus on one area, get all you need to know in one power packed conference.

Use the promotion code: linkedin at registration for 10% off - offer good until September 14th .

REGISTER NOW AT:

http://www.emarketingassociation.com/2012/PROV/register.html

Your registration includes all sessions, panels, breaks, breakfasts, luncheons, and two fantastic networking parties.
-----------------------------------------------------------------------------------------------
Speaker's interested in presenting or participating as panelists at the conference should click below:

http://www.emarketingassociation.com/2012/PROV/speaker_sub.html

WELCOME OUR NEWEST SPONSORS - INSIGHTS ONE AND MODAL

InsightsOne is a leader in marketing analytics on big data. InsightsOne delivers batch and real-time targeting increasing revenue and profitability. Based on powerful micro-segmentation, we analyze all multi-channel data, including social, mobile, e-mail and web, to deliver precision targeting for e-mail and web recommendations. For more info contact info@insightsone.com.

www.insightsone.com

MODAL : We define, design, develop and deploy custom interactive solutions that enable brands to further their reach.

http://www.getmodal.com



SPONSOR THIS EVENT AND PUT YOUR COMPANY IN FRONT OF OVER 800,000 MARKETERS
(Limited sponsorships available - subject to approval by the eMA)
http://www.emarketingassociation.com/2012/PROV/sponsor.html

Get the conference app here and join the community:

iPhone - iPod - iPad

http://itunes.apple.com/us/app/bizzabo/id408705047?Is=1&mt=8

Android Phones and Tablets:

https://play.google.com/store/apps/details?id=com.bizzabo.client

............................................................................................
GET SPECIAL OFFERS, DISCOUNTS, FREE STUFF AND VALUABLE BULLETINS SIGN UP
FOR OUR NEWSLETTER AT:

http://tinyurl.com/7otp7vj

Thank you for making the eMarketing Association Network Group the largest marketing group in the world.

Cheers,
Robert

Robert Fleming
CEO / FOUNDER
eMarketing Association
www.eMarketingAssociation.com


Be sure to build your networks by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

 

What's on your iPhone?  Well here are 5 little known iPhone apps you may want to check out:

1. Dark Sky - Lets you know exactly when it is going to rain, down to the hour.

2. Living Earth - Best weather program ever, stunning interface.

3. Clear - Best app for keeping to-do lists, clean interface, fast and simple.

3. Cardio - Yes your phone can measure your heart rate accurately.

5. Touch Icon Creator - Pimp your iPhone home screen with pictures, text and more.

THE POWER OF eMARKETING CONFERENCE - October 23rd and 24th - Providence, Rhode Island
The only conference that puts everything "e" together for you. Two days of powerful integrated solutions. Get out of the office, meet new people and discover new solutions, processess and best practices to move your marketing forward.

Mobile - Search - Social - eMail - Web

This conference captures the synergy of digital marketing, putting all the pieces together for you.
Don't settle for events that only focus on one area, get all you need to know in one power packed conference.

Use the promotion code: linkedin at registration for 10% off - offer good until September 14th .

REGISTER NOW AT:

http://www.emarketingassociation.com/2012/PROV/register.html

Your registration includes all sessions, panels, breaks, breakfasts, luncheons, and two fantastic networking parties.
-----------------------------------------------------------------------------------------------
Speaker's interested in presenting or participating as panelists at the conference should click below:

http://www.emarketingassociation.com/2012/PROV/speaker_sub.html

WELCOME OUR NEWEST SPONSORS - INSIGHTS ONE AND MODAL

InsightsOne is a leader in marketing analytics on big data. InsightsOne delivers batch and real-time targeting increasing revenue and profitability. Based on powerful micro-segmentation, we analyze all multi-channel data, including social, mobile, e-mail and web, to deliver precision targeting for e-mail and web recommendations. For more info contact info@insightsone.com.

www.insightsone.com

MODAL : We define, design, develop and deploy custom interactive solutions that enable brands to further their reach.

http://www.getmodal.com



SPONSOR THIS EVENT AND PUT YOUR COMPANY IN FRONT OF OVER 800,000 MARKETERS
(Limited sponsorships available - subject to approval by the eMA)
http://www.emarketingassociation.com/2012/PROV/sponsor.html

Get the conference app here and join the community:

iPhone - iPod - iPad

http://itunes.apple.com/us/app/bizzabo/id408705047?Is=1&mt=8

Android Phones and Tablets:

https://play.google.com/store/apps/details?id=com.bizzabo.client

............................................................................................
GET SPECIAL OFFERS, DISCOUNTS, FREE STUFF AND VALUABLE BULLETINS SIGN UP
FOR OUR NEWSLETTER AT:

http://tinyurl.com/7otp7vj

Thank you for making the eMarketing Association Network Group the largest marketing group in the world.

Cheers,
Robert

Robert Fleming
CEO / FOUNDER
eMarketing Association
www.eMarketingAssociation.com


 

It's the thing you use the most in your life. More than your TV, radio, toaster oven, iron, toothbrush, car, shower, dishwasher, Keurig or iron (especially your iron).

Checking text messages, the weather, the news, your bank balance, taking pictures, and playing words with friends, can amount to hundreds of interactions with your smartphone every day. In that sense, you interact more with your smartphone than your girlfriend, boyfriend, husband or wife or pet parakeet.

You take it with you wherever you go. And if you lose it you are screwed. Your smartphone is the thing you use and rely on the most (with the exception of your membership in the eMA, and your microwave).

So why is this important? Because the device you use, defines who you are (just kidding, who is defined by a device). Actually in a sense, all smartphones are pretty much the same - big touch screen, a few buttons and apps.  The new iPhone 5 really isn't that extraordinary, faster processor, bigger screen and thinner than the old one.  Major "cool" factor though - so buy one (in black), so it looks like you have a stealth bomber in your pocket.

Once you have your new phone (or before) you can register for our Power of eMarketing Conference, Providence, October 23 and 24th and find out why smartphones, tablets, social media and mobile devices are changing the way we do marketing.

http://www.emarketingassociation.com/2012/PROV/index.html

I can't write this blog.

I won't write this blog.

I can write this blog.

I am writing this blog right now.

Really there is very little you "can't" do.  Most of the time when you tell yourself that you can't do something, you should be telling yourself you don't want to do something.  There really is very little you truly "can't" do. Try this:

You: I can't learn that computer program, I'm not a technical person.

Reality: You can learn that program.  Maybe you don't want to, or really need to, but if someone gave you a billion dollars to learn it, I bet you would find a way.

You: I can't keep up with social marketing, it's too complicated and time consuming.

Reality: You can design, develop and maintain social marketing. You have to want to. And to help there is a fantastic eCourse and certification at the link below:

http://www.emarketingassociation.com/ecourse_social.html

You: I can't succeed without connections, I just don't know the right people.

Reality: You can get the connections you need to succeed.  Attend a trade show or conference, get out and meet the right people. Start with the Power of eMarketing Conference, I've included the link below:

http://www.emarketingassociation.com/2012/PROV/index.html

Life is built on "i can" not I can't. Next time you say "I can't", realize that you are insulting yourself, if you won't fine, but you can.

GET SPECIAL OFFERS, DISCOUNTS, FREE STUFF AND VALUABLE BULLETINS SIGN UP
FOR OUR NEWSLETTER AT:

http://tinyurl.com/7otp7vj

 

All leaders from the President of the United States, to the President of Apple are involved in conferences. There are many reasons.  In order to achieve success in the competitive and rapidly evolving marketplace today, you must keep up with the very latest in trends, processes and best practices for your industry.  Additionally, nothing, repeat nothing, replaces the value of face-to face meetings.  The average conference attendee walks away with anywhere from 5 to 20 solid contacts.  Get out of your routine for a couple of days, explore what's new, meet new people have some fun and advance your business an career.

Join me for two fantastic days at the Power of marketing Conference in Providence, October 23rd and 24th.  You will three great tracks to choose your program from, and over 35 fantastic speakers providing the latest in Mobile, Social, eMail and Web marketing.

The Power of eMarketing Conference provides a dynamic, exciting venue for best practices, new ideas and fantastic networking.  With over 35 amazing speakers, and three tracks (social, email and search), you can design your conference to fit your specific needs.

This event is sure to leave you excited, not exhausted.  You will have so many new actionable ideas and processes that you can put right to work for you, as soon as you return to your office. 

Rated the #1 marketing conference in the country, The Power of eMarketing will empower you to reach better returns on your marketing programs.

For more information and early bird registration click below now:

http://www.emarketingassociation.com/2012/PROV/index.html

Looking forward to meeting you in Providence.

Robert Fleming

CEO

eMarketing Association

How to Attract Customers with Facebook

Learn how to generate leads and customers from Facebook! Did you know 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook? If your company is not taking advantage of this or not seeing results, your company is missing out. After reading this ebook you will be able to:

•             Plan out a successful campaign

•             Segment the market for best results

•             Use the Facebook advertising interface

•             Implement a campaign using sponsored stories and advertisements

•             Measure ROI of Facebook marketing

GET YOUR COMPLEMENTARY eBOOK NOW, AND CONQUER FACEBOOK FOR YOUR COMPANY.

http://www.hubspot.com/free-ebook-how-to-attract-customers-with-facebook/?source=hspd-emarketing-attract-customers-with-facebook-ebook-20120801

Want to learn more about HubSpot? Sign up for a customized demo now!

http://www.hubspot.com/products/demo-of-hubspot-product/?source=hspd-emarketing-demo-20120801

.............................................................................................................................

GET SPECIAL OFFERS, DISCOUNTS, FREE STUFF AND VALUABLE BULLETINS SIGN UP

FOR OUR NEWSLETTER AT:

http://tinyurl.com/7otp7vj

Check out our stats below:

http://tinyurl.com/6s735qv

The Power of eMarketing Conference announces Alicia Dietsch, Vice President Marketing Communications & Operations

AT&T  Keynote Register now - sell out expected soon.

http://www.emarketingassociation.com/2012/PROV/register.html

How to Attract Customers with Facebook

Learn how to generate leads and customers from Facebook! Did you know 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook? If your company is not taking advantage of this or not seeing results, your company is missing out. After reading this ebook you will be able to:

•             Plan out a successful campaign

•             Segment the market for best results

•             Use the Facebook advertising interface

•             Implement a campaign using sponsored stories and advertisements

•             Measure ROI of Facebook marketing

GET YOUR COMPLEMENTARY eBOOK NOW, AND CONQUER FACEBOOK FOR YOUR COMPANY.

http://www.hubspot.com/free-ebook-how-to-attract-customers-with-facebook/?source=hspd-emarketing-attract-customers-with-facebook-ebook-20120801

Want to learn more about HubSpot? Sign up for a customized demo now!

http://www.hubspot.com/products/demo-of-hubspot-product/?source=hspd-emarketing-demo-20120801

.............................................................................................................................

GET SPECIAL OFFERS, DISCOUNTS, FREE STUFF AND VALUABLE BULLETINS SIGN UP

FOR OUR NEWSLETTER AT:

http://tinyurl.com/7otp7vj

Check out our stats below:

http://tinyurl.com/6s735qv

The Power of eMarketing Conference announces Alicia Dietsch, Vice President Marketing Communications & Operations

AT&T  Keynote Register now - sell out expected soon.

http://www.emarketingassociation.com/2012/PROV/register.html

5 Reasons Not to Do Social Marketing

#1 - You have the writing skills of a coffee table. If you can't provide relevant content (or hire someone to provide it), you probably won't do well in the social arena. Engagement is a product of interesting, timely and relevant writing.

#2 - You don't have any time. Social marketing takes time and effort, if you can't invest the time it won't work. It doesn't have to be your time but it has to take SOMEBODY'S time.

#3 - Your website hasn't been updated since 2002. Social marketing comes last. If you don’t have a good site, good products and a business plan, you need to focus on the basics before implementing a social marketing program.

#4 - You don't know how to use social sites. If you don't have a Linkedin profile and a Facebook profile, and think twitter is something kids do after school, you probably need to get online and start using social. Before you set up a social marketing program learn how to use social media personally.

#5 - You actually believe there is no value in social media. One million plus groups on Linkedin, over 835,000,000 users worldwide on Facebook, millions of companies engaged on twitter and other social platforms, they could all be wrong. A passing fad, well most marketers don't think so.

GET SPECIAL OFFERS, DISCOUNTS, FREE STUFF AND VALUABLE BULLETINS SIGN UP
FOR OUR NEWSLETTER AT:

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White Papers, Articles and Blogs oh my!
We've received a lot of great material for our website members area . You can email me Cheryl Fleming at CFleming@eMarketingAssociation.com for submissions. I look forward to reading you!


Check out our stats below:

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• The Despicable Customers

Why do so many companies show an utter contempt for their customers? Think about emails that state "do not reply to this email, this address is not monitored"
(translation - we really don’t give a sh*t about you nor do we want a dialog with you, so don’t contact us). Gone, vanished, disappeared, is an fantastic opportunity to engage a current customer. Oh I forgot, they don't give a sh*t about customers. Instead, they will spend millions, trying desperately to get new ones.

Hey out there, how about those utterly frustrating phone scrabble games. Press 1 for this 2 for that, enter your account number, the name of your first born, your address, and then proceed to the next automated button pushing, defective voice recognition, time wasting marathon. If you are lucky maybe finally you will actually be able to talk to a person, and repeat to them all the information you already entered. Lucky you. Another sunken, ruined opportunity to engage, and strengthen a relationship with the person that pays their salary, your customer.

LIKE US ON FACEBOOK? Why? If your company treats customers like a second thought? I Have great idea. Take 10% of the marketing budget they use for acquisition and add it to a customer retention budget. What they don't have a customer retention budget? It's ok, if they treat customers like an afterthought, they probably won't need any budget.

For just a moment, stop thinking, working, strategizing about new customers. Instead, think about the experience you offer to your current customers.

It's been said many times by many people that it costs a lot more to get a new customer than to retain a current one. It's also easier to upsell, or resell a current customer, than acquire a new one. Works the same for social networks, a lot of time getting the numbers up but little time engaging or providing relevant content.

 

eMarketing Association President Robert Fleming to resign

On Tuesday May 1 , 2012 , I will resign as President of the eMA. I am appointing Cheryl Fleming as President. I will remain on as CEO and Chairman of the Board of Directors. I want to thank this amazing LinkedIn group for all your good discussions and contributions over the past years, and I look forward to even more growth in the coming months.

As one of my last acts as President, and, in appreciation to my blog readers, I am giving you a huge 20% discount on all eMA memberships, The Power of eMarketing Conference, the Advanced Social Marketing course, the Certified eMarketing Associate Certification (CeMA), The Certified Social Marketing Associate Certification (CSMA), the Certified eMarketer Certification (CeM), all conference sponsorship programs, all advanced eMarketing courses and all corporate memberships. This is the largest discount the Association has ever offered and is for a very limited time, this code will expire on Wednesday, May 2, 2012, so take advantage of this opportunity quickly. In addition all subscribers  that register for the Power of eMarketing Conference (Providence, October 23rd and 24th ), using this discount code will receive special reserved VIP seating at the event.

USE THE PROMOTION CODE BELOW FOR YOUR HUGE 20% DISCOUNT, BUT HURRY THIS CODE EXPIRES ON MAY 2, 2012.

cheryl

CONFERENCE REGISTRATION
http://www.emarketingassociation.com/2012/PROV/register.html

EDUCATIONAL PROGRAMS
http://www.emarketingassociation.com/ecourse.htm

CERTIFICATIONS
http://www.emarketingassociation.com/certifications.htm

MEMBERSHIP
http://www.emarketingassociation.com/benefits.htm


Our new President, Cheryl Fleming, is implementing an amazing plan to improve our current product lineup, and introduce some fantastic programs to our paid members over the coming months. She will be enhancing member benefits including a new research department, upgrading our conference and improving our educational programs. Cheryl has a new team in place and we can expect to see some extraordinary new eMA initiatives. She has been instrumental in the development of the Association since its founding. Your Association is in very capable hands. I am confident that the best of the eMA is yet to come. I will remain active within the conference department and educational departments as we move forward. I am in the process of writing a book and will be focusing on that in the coming months. Congratulate her on twitter @cfleming_ema

https://twitter.com/#!/search/%20%40cfleming_ema

Check out our stats below:
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Cheers,

Robert

Robert Fleming
President/CEO
eMarketing Association
www.eMarketingAssociation.com

Be sure super charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

Time is running out.  Don't miss the opportunity to network in person with some of the brightest minds in eMarketing, engage in amazing presentations, conversations and advance your business and career.  eM12 the eMarketing 12 Conference will be held on April 3rd and 4th at the Marriott Union Square, San Francisco.  We are extending our early bird rates for another 5 days, and offering all our blog readers an additional 10% discount by using the promotion code:  linkedin  at registration checkout. 

Our keynote will be presented by Nick Besbeas, Vice President of Marketing for Linkedin, and we will have over 35 amazing speakers, and three fantastic breakout tracks on the program.  The focus of this event will be social marketing and the turbulent change in media delivery through smart phones, tablet computers and other devices.  This is one event you won't want to miss.

REGISTER AT:

http://www.emarketingassociation.com/2012/register.html

We have two sponsorships still available at:

http://www.emarketingassociation.com/2012/sponsor.html

Also we would like to thank our recent sponsors:

Ektron - Content and social media management

http://www.ektron.com

Silverpop - A leader in eMail Marketing

http://www.silverpop.com

Clicks2 - Cloud and other platform management

http://www.clicksquared.com

On another topic, I recently spoke at the Providence Business News eMarketing Summit.  Here is a little blooper video from the panel I participated on/

iPhone Blooper

http://youtu.be/-If3EvSD7gk

Our Linkedin group is now approaching 400,000 members and we would like to build it to 500,000 by the end of the year, please join and invite your friends to join the eMarketing Association Network Group.

http://www.linkedin.com/groupRegistration?gid=41352

Have an great day!

Cheers,

Robert

Robert Fleming

President/CEO

eMarketing Association

www.eMarketingAssociation.com

Be sure to power-charge your network by liking us on Facebook and following us on Twitter:

Facebook: http://www.facebook.com/emarketingassociation

Twitter: http://twitter.com/eMarketingAssn

Ouch, Social Media can hurt.

By the time you need a social media band aid, it is too late. Consumers now control the conversation, and it is apparent that if your company does not provide an excellent customer experience, you will get shafted on social sites, review sites and even blogs. Oh,  and you thought social media was going to be easy. An afterthought maybe? What with the all  Tweeters, Facebookers, Linkedin (ers?), Google Plusers, and YouTubers who has he time to monitor and engage social marketing?

Make the time. Because this environment can do some damage, if you ignore it. Hundreds of millions of people regularly engage in the social ecosphere and when it comes to your brand, or product or company viral comments can spread faster than warm butter on hot bread.  Make sure that the conversations are trending positive, Create a strong social infrastructure and nurture it. Provide relevant value added content to your social marketing proprieties.

There is a lot to keep up with. Here are some things that will help:

Take an Advanced Social Marketing Course at:

http://www.emarketingassociation.com/ecourse.htm

Get Certified in Social Marketing at:

http://www.emarketingassociation.com/certifications.htm

And the very best thing you can do is to join us in San Francisco for eM12, eMarketing Conference April 3^rd and 4^th – The event will focus on social marketing and feature the Vice President of Marketing for Linkedin as day one Keynote speaker. Over 35 experts will provide you with the best practices, processes and techniques to ensure your success in the social media environment. Use the discount code: linkedin   for a 10% discount off your registration until February 15^th.

Check it out at:

http://www.emarketingassociation.com/2012/index.html

1.       That Mimeograph paper smells good.

2.       Did you put baseball cards in your bicycle tires?

3.       Plpp Plop Fizz Fizz oh what a relief it is.

4.       My dad just bought a COLOR TV.

5.       Is that new record player a stereo?

6.       Did you take the film to the drugstore to get developed?

7.       Liar, liar, pants on fire.

8.       I need a new ribbon for my typewriter.

9.       Do you have a slide rule, I need help with this math.

10.   Would you like me to check under the hood, sir?

11.   It’s time to defrost the freezer.

12.   I am all out of flashbulbs for my camera.

13.   Stop crying or I will give you something to cry about.

14.   Eat everything on your plate, there are kids in China that are starving.

15.   I double dog dare you.

16.   Where is my ZUNE?

Things you won’t be hearing in the future.

1.       Where are my CD’s?

2.       I’m not on Face Book.

3.       Finally its out on DVD.

4.       I don’t have a social marketing program.

5.       I’ll just check my Blackberry.

6.       Where is the remote control?

7.       I forgot my keys.

8.       Do you have a map?

9.       I have a new MP3 Player.

10.   That’s a great netbook.

11.   Just Google it.